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Email Campaign Strategist Inactive job
Quicken Loans
This job has been closed. You cannot apply anymore.
United States
Detroit
5 years of experience
Bachelor education
40 hours per week
Financial Services
10,001+ employees
Director
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Marketo
Google Analytics
MS Excel
MS Office
MS Powerpoint
AMPscript
CSS
HTML

Preferred Qualifications

  • 2 years of omni-channel strategy and campaign experience
  • 5 years in a marketing role; advertising agency experience preferred but not required
  • Experience with Marketo, Salesforce Marketing Cloud or similar email service providers and the ability to champion marketing automation, CRM marketing, personalization and segmentation
  • Digital marketing experience (email, paid social, paid search, display and video)
  • Advanced business logic skills (e.g., if/then conditions and rules) to define lead nurture flows
  • Ability to forge strong relationships with sales and marketing operations functions
  • Comfortable working in a cross-functional and matrixed environment
  • Ability to converse at both tactical and strategic levels
  • Bachelor’s degree in marketing or a related field


Job Summary


The Email Campaign Strategist leads, strategizes and executes on campaigns with a focus on omni-channel strategies to incubate, nurture and convert clients through the funnel. This includes delivering messaging direction, ensuring marketing channel deliverables are consistent and launch on time, and reporting results. This Quicken Loans team member supports the Rocket Homes and ForSaleByOwner.com brands. This role is similar to an Account Supervisor or Account Director role at an advertising agency.


Responsibilities

  • Collaborate with the Rocket Homes and ForSaleByOwner.com business as well as other Quicken Loans marketing teams to identify and align on goals
  • Identify marketing opportunities to grow the brand and accomplish business objectives
  • Own the consumer journey and their life cycle in working with our brands and how to increase conversion throughout the home buying and selling experience
  • Lead all aspects of our email marketing programs: strategy, overseeing setup, optimizations, measurement and analysis
  • Work with the Analytics team to set up measurable tests and incorporate learnings into future communications
  • Use audience segmentation and triggers to develop the most timely and relevant content
  • Consult with the Research team and Creative Strategy to align on strategic insights that can be used to drive work
  • Write campaign and project briefs, including messaging direction
  • Lead campaign kick-off meetings with the Creative team and other marketing teams/communication channels to ensure integration of all campaign elements
  • Evaluate creative against the campaign brief
  • Route creative for approvals to both internal and external clients and include recommendations and rationale
  • Be responsible for monitoring and reporting of campaign performance


Who We Are


We're America's largest mortgage lender, closing loans in all 50 states. J.D. Power ranked Quicken Loans "Highest in Customer Satisfaction in Primary Mortgage Origination" for the past 11 consecutive years, 2010 - 2020. The company was also ranked highest in the nation for client satisfaction among mortgage servicers by J.D. Power for 7 consecutive years, 2014 through 2020, each year the company was eligible. There's a simple reason we've been so successful: We care about the people we work with.


If you're tired of stuffy, bureaucratic workplaces, then you'll be delighted to find something different here. We strive to make a creative, fun and collaborative environment you simply won't find anywhere else. Quicken Loans was once again named to FORTUNE magazine's "100 Best Companies to Work For" list in 2019 and has been included in the magazine's top one-third of companies named to the list for the past 16 consecutive years. In addition, Essence Magazine named Quicken Loans the "#1 Place to Work in the Country for African Americans."

Quicken Loans
1050 Woodward Ave
MI 48226
Detroit
United States