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Email Campaign Marketing Manager Inactive job
Act-On Software
This job has been closed. You cannot apply anymore.
United States
Portland
4 years of experience
Bachelor education
40 hours per week
Internet
51-200 employees
Manager
unspecified holidays
Company social events
Company outings
Company happy hours
Development budget
Act-On software
CSS
HTML

Act-On is looking for an individual who has a creative eye for design and copy, but who’s also a data geek at heart. We’re looking for a hands-on email marketer to join our strong Marketing Team at Act-On Software, a leader in the marketing automation space. Do you have a successful background in email marketing and a willingness to explore and test new tactics? We want to talk to you!


Responsibilities:

  • Develop and execute targeted email campaigns that measurably move prospects through the funnel and catch active buying cycles. Push the envelope with new and innovative email marketing tactics.
  • Create world-class, segmented nurture programs that position Act-On as a market leader, including building the email assets and designing the automated workflows. Integrate efforts with the Sales Development Team to optimize touches and sequences for best results.
  • Cultivate list-building strategies to effectively identify new buying targets across priority accounts and verticals. Optimize the strategy for acquiring new email opt-in subscribers.
  • Manage the email list segmentation for nurture programs and outbound email campaigns. A deep understanding of the Act-On database, segmentation principles, and systems will be required.
  • Write & edit email and landing page copy. Constantly seek opportunities to test effectiveness and ensure visual quality of emails are superior to the competition.
  • Manage and centralize the marketing email schedule and calendar to ensure communications timing is optimized and to protect data fatigue. Make visible to other stakeholders.
  • Report on progress of existing campaigns and continually optimize processes and tactics. Track and report on monthly email KPIs.
  • Ensure that all assigned projects meet time and budget constraints while ensuring high quality deliverables.


Qualifications:

  • Minimum four years of email marketing experience
  • Strong understanding of B2B buying cycles, 
  • Solid Salesforce.com experience
  • Experience planning and executing email marketing programs required
  • Ability to quickly grasp complex technical and business concepts
  • Experience in html and CSS highly recommended, as well as ability to make emails responsible and/or mobile-friendly
  • Experience with a marketing automation system required, experience with Act-On preferred
  • Excellent written and verbal communications skills, coupled with strong interpersonal skills
  • High self-motivation with a sense of urgency, strong attention to detail and desire to constantly seek improvement


BA/BS in Marketing or Business or equivalent history of creative and successful email marketing programs

Act-On Software
121 SW Morrison Street
Oregon 97204
Portland
United States