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Email Campaign Developer Inactive job
The University of Texas at Austin
This job has been closed. You cannot apply anymore.
United States
Austin
2 years of experience
Bachelor education
40 hours per week
Higher Education
10,001+ employees
Entry-level
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Eloqua
Adobe Creative Suite
MS Excel
MS Office
CSS
HTML

Develop a variety of mobile-first HTML marketing emails that support fundraising, events, stewardship and cultivation goals, as well as internal communication priorities; maintain email production schedule and email calendar.



Job Details:

Responsibilities


  • Work closely with members of the Marketing and Communications team, develop a variety of mobile-first HTML emails that support fundraising, events, stewardship and cultivation goals, as well as internal communication priorities.
  • Maintain day-to-day email production schedule including the creation, development, testing and execution of email campaigns for targeted email communications. 
  • Assist in developing A/B test strategies and performing A/B tests to optimize email performance. 
  • Devise and implement email segmentation, using testing and targeting to maximize acquisition and conversion. 
  • Oversee automated and recurring email campaigns.
  • Generate creative ideas for email design, layout and customer segmentation. 
  • Create email analytics reports. 
  • Regularly update and maintain the University Development email calendar and coordinate with other UT offices (University Communications, Events and the President’s Office) to establish optimal schedules.
  • Develop design and QA guidelines for email campaigns
  • Stay up-to-date on email best practices and ensure all messages adhere to them.
  • Work with university and Texas Development leadership and other digital managers to develop institutional best practices for email planning.
  • Support web-based projects as needed, including posting new content.


Required Qualifications

  • Bachelor's degree with major coursework in marketing, communications or related field .
  • Two years related experience developing marketing emails using marketing automation platforms.
  • Two or more years experience in development and testing in responsive HTML and CSS.
  • Experience using Litmus Builder or similar tool for developing emails and for QA testing.
  • Knowledge of using email techniques such as batching and contact filters.
  • Proficiency in Microsoft Office and WordPress.
  • Proven abililty to prioritize, manage and organize multiple projects that consistently meet deadlines and budget.
  • Demonstrated ability to work in a collaborative team environment.
  • Overall excellent written, verbal and interpersonal communication skills. 
  • Relevant education and experience may be substituted as appropriate.


Preferred Qualifications

Experience using Eloqua and/or Emma email marketing platforms. Experience with web analytics. Experience with graphic design and using Adobe Creative Suite. Ability to write clear and compelling donor-centric content.


Salary Range

$48,000, plus depending on qualifications

The University of Texas at Austin
1 University Station
TX 78712
Austin
United States