Develop a variety of mobile-first HTML marketing emails that support fundraising, events, stewardship and cultivation goals, as well as internal communication priorities; maintain email production schedule and email calendar.

Job Details:

Responsibilities

• Work closely with members of the Marketing and Communications team, develop a variety of mobile-first HTML emails that support fundraising, events, stewardship and cultivation goals, as well as internal communication priorities.
• Maintain day-to-day email production schedule including the creation, development, testing and execution of email campaigns for targeted email communications. 
• Assist in developing A/B test strategies and performing A/B tests to optimize email performance. 
• Devise and implement email segmentation, using testing and targeting to maximize acquisition and conversion. 
• Oversee automated and recurring email campaigns.
• Generate creative ideas for email design, layout and customer segmentation. 
• Create email analytics reports. 
• Regularly update and maintain the University Development email calendar and coordinate with other UT offices (University Communications, Events and the President’s Office) to establish optimal schedules.
• Develop design and QA guidelines for email campaigns
• Stay up-to-date on email best practices and ensure all messages adhere to them.
• Work with university and Texas Development leadership and other digital managers to develop institutional best practices for email planning.
• Support web-based projects as needed, including posting new content.

Required Qualifications

• Bachelor's degree with major coursework in marketing, communications or related field .
• Two years related experience developing marketing emails using marketing automation platforms.
• Two or more years experience in development and testing in responsive HTML and CSS.
• Experience using Litmus Builder or similar tool for developing emails and for QA testing.
• Knowledge of using email techniques such as batching and contact filters.
• Proficiency in Microsoft Office and WordPress.
• Proven abililty to prioritize, manage and organize multiple projects that consistently meet deadlines and budget.
• Demonstrated ability to work in a collaborative team environment.
• Overall excellent written, verbal and interpersonal communication skills. 
• Relevant education and experience may be substituted as appropriate.

Preferred Qualifications

Experience using Eloqua and/or Emma email marketing platforms. Experience with web analytics. Experience with graphic design and using Adobe Creative Suite. Ability to write clear and compelling donor-centric content.

Salary Range

$48,000, plus depending on qualifications