Overview

The Email Automation Manager supports the execution and management of marketing automation programs. Assists in implementing and managing the day-to-day operations of email marketing.

Responsibilities

• Create and implement automated and ad-hoc email programs
• Segment email lists to increase engagement and minimize bulking risks
• Execute strategic email initiatives to drive lifecycle conversion from inquiry to graduation
• Test and optimize through A/B and multivariate testing of subject lines, offers, landing pages, frequency, offer, segmentation, and more
• Ensure messages render correctly and are mobile optimized.
• Develop documentation and road maps for processes, A/B tests, and content that succeeds through email
• Create and edit templates using HTML and CSS

Qualifications

Basic Requirements:

• Bachelor's degree in related field 
• Three years of marketing automation experience

Additional Responsibilities:

• Responsys Certification 
• Experience with various email service provider tools. 
• Experience coding in HTML and CSS
• Proficient with relational databases and SQL.
• Knowledge of Can-Spam and general email best practices.
• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
• Experience creating complex nurturing programs.

As an Equal Opportunity employer, we particularly encourage applications from members of historically underrepresented racial/ethnic groups, women, individuals with disabilities, veterans, LGBTQ community members, and others who demonstrate the ability to help us achieve our vision of a diverse and inclusive community.