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Email & Push Marketing Specialist Inactive job
500px
This job has been closed. You cannot apply anymore.
Canada
Toronto
5 years of experience
Bachelor education
40 hours per week
Photography
11-50 employees
Junior
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Company happy hours
Company social events
Salesforce Marketing Cloud
MS Excel
CSS
HTML

The Company

Our mission is to connect the world’s photographers. Every month, millions of people from around the world use our website and mobile apps to find, share, and get rewarded for the world’s most inspiring photography.

 

The Job

As part of the Marketing & Product Operations team, reporting to the Director of Marketing, you will run step-by-step process of email campaigns. This includes, but is not limited to, coordinating with design, content, and product, defining template structure, structuring A/B tests, setting up campaign and delivery, and reporting on results.

 

What you'll be doing:

  • Strategy and planning for all email and push campaigns
  • Lead the development and execution of email and push campaigns
  • Ensure all email templates are mobile friendly, utilize personalization, and advanced features Identify target audience, cohort analysis, and audience segments based on customer interests, photography level, and behaviour
  • Grow our email list
  • Write and proofread emails for clarity, content, grammar, and spelling
  • A/B testing for optimal opens, clicks, conversions, calls to action, and content
  • Optimize messaging strategy and in a way drives conversion while staying true to brand, voice, and tone
  • Analyze and report on campaign performance and how they track towards company key performance indicators (KPIs) and suggest improvements
  • Create re-engagement campaigns that utilize push notifications and email
  • Identify optimization opportunities for email and push components
  • You will develop a deep understanding of campaign performance by running reports to track trends in email and push engagement metrics and financial performance
  • Work closely with the marketing team on calendar planning, project prioritization, and performance tracking
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Troubleshooting user issues, related to transactional emails with the Customer Support team

 

What the ideal candidate will have:

  • Bachelor's degree in Business or Marketing or equivalent professional experience
  • 5+ years of email marketing experience
  • Deep knowledge of email and push notification standard methodologies and experience designing and executing A/B tests
  • You have strong attention to detail and organizational skills, including prioritizing multiple projects
  • Possess strong analytical skills, with the ability to independently derive insights from data
  • You have the ability to work well in a fast-paced environment and adapt quickly to change
  • Excellent copywriting, editing, and communication skills

Bonus points for:

  • Braze experience
  • Product marketing experience
  • Experience with Excel
  • Experience with Liquid

 

The Perks

  • Competitive salaries
  • Flexible hours
  • Great health and dental benefits
  • Professional development opportunities

 

Our Interview Process

  1. Phone screen: < 30 min conversation with a hiring manager
  2. Challenge: take-home assignment
  3. In-person interviews: 2-3 hours at our office where you'll meet multiple members of our team

 

 

Diversity

We believe diverse teams perform better, and we seek to increase our overall team diversity. We make active efforts to reduce the impact of unconscious bias in our hiring process.

 

Accessibility

500px welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

500px
22 Duncan Street
ON M5V1P9
Toronto
Canada