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Email and Marketing Automation Specialist Jobs
MX
United States
Lehi
2 years of experience
Bachelor education
40 hours per week
Financial Services
501-1000 employees
Manager
10 holidays
Dental Insurance
PTO
Medical Insurance
Vision Insurance
Pension Plan
Employee Discount
Paid maternity/paternity leave
Marketo
Google Analytics
MS Excel
MS Office
SQL
CSS
HTML

We are driven by our moral imperative to advance mankind - and it all starts with our people, product and purpose. We always carry a deep sense of drive and passion with us. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow, MX is the right place for you.


Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the financial industry.


Job Purpose


We are looking for an Email & Marketing Automation Specialist to work closely with Marketing, Product, Creative, and Sales to execute marketing campaigns that increase pipeline and ultimately lead to winning new customers and cross-selling/up-selling opportunities.


What you will do...

  • Coordinate with Integrated Marketing Managers and Content Leaders to execute campaigns and increase MQL’s
  • Optimize and improve the volume, quality, and velocity of leads converting at each stage of the funnel
  • Lead efforts in persona-based marketing and database segmentation—focused on getting the right message to the right audience at the right time.
  • Segment and personalize messaging to support account-based marketing programs
  • Provide clear visibility into campaign effectiveness by delivering reports and KPI’s for each program (including A/B testing)
  • Make and implement recommendations for improvement to increase pipeline
  • Use data to identify new opportunities (multi-channel campaigns, vertical content, and product content) to propel marketing and sales performance.
  • Work in tandem with sales and sales development reps high quality and timeliness in lead follow-up, ultimately resulting in increasing MQL > SQL rates.


How you will do it...

  • Setting a high bar for quality, attention to details and flawless execution
  • Working cross-functionally to execute agreed upon campaigns and never getting blocked
  • Primary focus on pipeline generation and the metrics that are moving the needle
  • Being a team player and helping others succeed


What you will need to be successful...

  • Bachelor’s degree completed, ideally Marketing or equivalent.
  • Expert in marketing automation tools and Salesforce. Experience working in Wordpress, Marketo, Hubspot, 6sense, and other martech tools is a plus.
  • 2-5 years previous experience executing multi-channel marketing campaigns in B2B.
  • Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements.
  • Experience with lead scoring and Sales Development Rep follow-up process.
  • Experience creating engaging email nurture programs.
  • Ability to accomplish projects with little supervision.
  • Innovate, bring new ideas, and provide fresh perspectives on current campaign processes.
  • Ability to identify data-driven opportunities to generate, accelerate, and close pipeline.
  • Very detail-oriented and deeply organized.
  • Excellent interpersonal skills both in person, by phone, and over email with high integrity.
  • Excellent writing background for content development and strategy, emails, invites, and proofreading and editing marketing collateral.


Why you will thrive at MX...

  • You will think like an owner (having a “founder’s mindset”)
  • You will collaborate well with members of the Sales/Partnerships, Marketing and Operations team
  • You will bring your passion every day
  • You will be resourceful and creative
  • You will communicate with honesty, candor, and respect


Why you will love it...

  • You will have the opportunity to work in a successful, fast-moving, mission-driven company
  • This is an incredibly impactful role in the organization
  • You will have autonomy and growth opportunities
  • You will collaborate with other creative and enthusiastic team members
  • You will be rewarded and recognized for your high-caliber work


MX
3401 North Thanksgiving Way
UT 84043
Lehi
United States