We are driven by our moral imperative to advance mankind - and it all starts with our people, product and purpose. We always carry a deep sense of drive and passion with us. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow, MX is the right place for you.

Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the financial industry.

Job Purpose

We are looking for an Email & Marketing Automation Specialist to work closely with Marketing, Product, Creative, and Sales to execute marketing campaigns that increase pipeline and ultimately lead to winning new customers and cross-selling/up-selling opportunities.

What you will do...

• Coordinate with Integrated Marketing Managers and Content Leaders to execute campaigns and increase MQL’s
• Optimize and improve the volume, quality, and velocity of leads converting at each stage of the funnel
• Lead efforts in persona-based marketing and database segmentation—focused on getting the right message to the right audience at the right time.
• Segment and personalize messaging to support account-based marketing programs
• Provide clear visibility into campaign effectiveness by delivering reports and KPI’s for each program (including A/B testing)
• Make and implement recommendations for improvement to increase pipeline
• Use data to identify new opportunities (multi-channel campaigns, vertical content, and product content) to propel marketing and sales performance.
• Work in tandem with sales and sales development reps high quality and timeliness in lead follow-up, ultimately resulting in increasing MQL > SQL rates.

How you will do it...

• Setting a high bar for quality, attention to details and flawless execution
• Working cross-functionally to execute agreed upon campaigns and never getting blocked
• Primary focus on pipeline generation and the metrics that are moving the needle
• Being a team player and helping others succeed

What you will need to be successful...

• Bachelor’s degree completed, ideally Marketing or equivalent.
• Expert in marketing automation tools and Salesforce. Experience working in Wordpress, Marketo, Hubspot, 6sense, and other martech tools is a plus.
• 2-5 years previous experience executing multi-channel marketing campaigns in B2B.
• Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements.
• Experience with lead scoring and Sales Development Rep follow-up process.
• Experience creating engaging email nurture programs.
• Ability to accomplish projects with little supervision.
• Innovate, bring new ideas, and provide fresh perspectives on current campaign processes.
• Ability to identify data-driven opportunities to generate, accelerate, and close pipeline.
• Very detail-oriented and deeply organized.
• Excellent interpersonal skills both in person, by phone, and over email with high integrity.
• Excellent writing background for content development and strategy, emails, invites, and proofreading and editing marketing collateral.

Why you will thrive at MX...

• You will think like an owner (having a “founder’s mindset”)
• You will collaborate well with members of the Sales/Partnerships, Marketing and Operations team
• You will bring your passion every day
• You will be resourceful and creative
• You will communicate with honesty, candor, and respect

Why you will love it...

• You will have the opportunity to work in a successful, fast-moving, mission-driven company
• This is an incredibly impactful role in the organization
• You will have autonomy and growth opportunities
• You will collaborate with other creative and enthusiastic team members
• You will be rewarded and recognized for your high-caliber work