Are you an experienced Pardot email & marketing automation person and looking for an opportunity to shape global demand in a fast-paced SaaS environment? Then this is a perfect job opportunity for you so make sure to get in touch.

We are looking for an experienced Email Marketing Automation manager to join our corporate MarTech team. You will be our domain hands-on expert and help establish a Center of Excellence that will be responsible for the overall email strategy, competence development, and the continuous development and implementation of the Pardot toolbox and email marketing best practices. You master the Pardot platform and know its strengths and weaknesses, and you have experience in getting the Marketing/Pardot world to work and connect with Sales/ Salesforce.

What you will be doing

• Own the global Email & Marketing automation strategy, in close collaboration with the rest of the global marketing teams.
• Design lead generation framework focused on automated nurture tactics.
• Develop and execute digital, multi-channel marketing campaigns, and identify the right channels to use.
• Update our email master templates on a continuous basis together with our design team and make sure our emails are aligned to Siteimprove’s overall brand identity.
• Provide guidance to field marketers on what works when they run local initiatives.
• Optimize lead generation activities and support global demand generation programs as the e-mail / nurture marketing manager.
• Analyze on a continuous basis different lead sources for improving conversion rates working closely with our data analyst.
• Partner with key stakeholders such as Rev ops, Customer First, Legal and Development teams to ensure alignment between departments.
• Create email & marketing automation best practices & recommendations on a continuous basis.

What we require of you

• 2+ years experience with Pardot (Marketing Cloud Account Engagement).
• Design lead generation framework focused on automated nurture tactics.
• Design, implement and activate campaigns and lead nurture flows across selected markets.
• Hands-on executor and strategic thinker.
• Exceptional stakeholder management skills needed to drive the strategy forward with key internal stakeholders.
• Experience managing campaign execution across multiple channels.
• Flexible with the ability to handle multiple demands, shifting priorities, and rapid change.
• High attention to detail.
• Data-driven, always ensuring we’re tracking and analyzing the right metrics.

What we'll love about you

• Previous experience with Software as a Service (SaaS) companies.
• Understanding of the digital marketing toolbox (marketing automation, digital analytics, marketing integrations, SEO, ABM, CRM, paid search, etc.).
• Ability to think strategically, define short- and long-term plans, and execute activities on a day-to-day basis.
• Analytical tendencies with a natural curiosity to measure, test & analyse.
• Ability to communicate well at all levels of an organization via presentation, written, and spoken channels.
• Proven success managing time and juggling multiple projects in a high growth environment where priorities change often.
• That you’re a true team player with great cooperation skills.

What you'll love about us

Siteimprove is a people-centric SaaS company driven by the desire to make the internet better for everyone. We take our responsibility as a thought-leader within digital inclusivity seriously as we champion inclusion globally through our business actions and our corporate social responsibility initiatives. Our growth journey comes with plenty of opportunities for personal development and being surrounded by highly talented colleagues means there’s always someone to learn from. We’re a hybrid workplace that nurtures a culture that offers Siteimprovers a high degree of flexibility and enables them to keep their life balanced.

In addition, we hope you’ll appreciate:

• Great and inspiring company culture. Read more about the Siteimprovers and our inclusive, people-centric culture in this section here: https://careers.siteimprove.com/culture/
• Rest and relaxation. 3 weeks paid time off, 11 paid holidays, which includes 1 floating holiday of choice.
• Comprehensive benefits. National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future. 401(k) with a company match to provide a better future in your retirement years.
• Development opportunities. We are growing which in turn provides opportunities to grow both personally and professionally.

How to apply

Click on the APPLY NOW button to submit your application.

Siteimprove is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Siteimprove is a global corporation and has developed data practices designed to assure your personally-identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.