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Email & Marketing Automation Coordinator Jobs Remote job - Canada
Lifemark Health Group
Canada
Toronto
2 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
1001-5000 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Marketo
MS Excel
MS Office
CSS
HTML
XML

Lifemark Health Group is looking for a highly skilled Email and Marketing Automation Coordinator to join on in-house Marketing Team on a contract basis. As part of our Digital Marketing team, you will work on a range of email and marketing automation projects in support of providing our patients with an exceptional experience and delivering best-in-class email campaigns and communications. This is a great opportunity for an experienced email marketer with proficient knowledge of Marketo. We have a lot of exciting projects on the go with plenty of opportunity to make an impact. 


Location: Ontario, Canada. This is a remote-based position; periodic in-person meetings may occur at the lifemark corporate offices in Toronto, ON or Burlington, ON.


Start date: Immediately

Status: Full time - six (6) month contract (possibility of extension)


Responsibilities

  • Responsible for creating, segmenting, editing, A/B testing, scheduling, analysing and optimizing emails and email marketing campaigns
  • Ensure emails are in full compliance of CASL, CAN-SPAM and other email regulations
  • Track performance of marketing automation campaigns and meet applicable KPIs
  • Primary contact for email campaigns/single message email requests from all business segments
  • Lead and implement initiatives to improve data integrity, field management, workflows, automation, and database management
  • Assess quality of emails for tracking, clarity, grammar and spelling
  • Track, monitor and report on email performance KPIs
  • Analyze campaign performance and suggest improvements to minimize unsubscribes
  • Manage an email calendar with deployment dates


Skills/Requirements

  • Minimum 1-2 years of experience in marketing automation platform, specifically Marketo
  • Basic experience with HTML/CSS
  • Intermediate Excel knowledge
  • Experience with personas and customer segmentation is considered an asset
  • CASL regulation and compliance requirements
  • Exceptional writing, editing, and verbal communication skills
  • Excellent understanding of data to drive impactful actions (familiarity with A/B and multivariate experiments)
  • You have a proven ability to synthesize, interpret, analyze and report on data findings.
  • Strong project management skills – must be organized and able to work across functions, delivering on timelines


Lifemark welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Lifemark promotes equal employment opportunities for all job applicants, including those self-identifying as a member of the following groups: Indigenous peoples, Newcomers to Canada, and Visible minorities.  

Lifemark Health Group
1 Yonge St
ON M5E 1E6
Toronto
Canada