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EDM Marketing Specialist Inactive job
Ascend Group
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Thailand
Bangkok
2 years of experience
Bachelor education
40 hours per week
Internet
1001-5000 employees
Junior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Flexible working hours
Company happy hours
Company social events
Salesforce Marketing Cloud
MS Excel
Google Sheets
CSS
HTML

The EDM - CRM specialist is fully responsible for driving online/ in app transactions via email. You will support the daily execution of marketing and trigger emails, track key email metrics and improve them on a daily basis.


Job responsabilities :

  • Manage the email process workflow including development of the email calendar, all email campaigns, template design, copy writing, calls-to-action, segmentation…
  • Work closely with other marketing-related functions (e.g., Campaigns, Social Media, Category Managers…) to identify appropriate email messaging and potential content development topics.
  • Work to minimize unsubscribe rate while increasing the productivity of the emails sent Launch campaign in order to acquire new email addresses and grow the database
  • Run testing plan for key email components such as subject lines, links, creative tests, CTA, etc.
  • Synthesize results to determine best practices. Build the CRM to improve email segmentation strategy through testing, results and analysis: find the right message to be sent to the right target.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
  • Build effective dashboards: track key email metrics such as Open Rate, CTR, Conversion Rate, ROI….


 Qualifications :

  • 2-3 years of experience, preferably in online email marketing. 
  • A background in fintech is plus Superior analytic skills, and the ability to compile and analyze datas to both identify optimization within the current business and new opportunities for growth.
  • Attention to detail and the ability to be a multi-task work in a deadline driven atmosphere
  • Eager to learn, self-driven, takes initiatives & take on challenges with a positive attitude
  • Outstanding ability to think creatively, and identify and resolve problems
  • Excellent analytical, organizational and time management skills (proficiency in MS Excel)
  • Good understanding of the Internet trends
  • Fluent in English with strong communication skills.


Ascend Group
True Digital Park
Bangkok City 10260
Bangkok
Thailand