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E-Mail Marketing Manager Inactive job
ZOEVA GmbH
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Germany
Frankfurt
3 years of experience
Master education
40 hours per week
Cosmetics
51-200 employees
Junior
20 holidays
PTO
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Travel Allowance
Klaviyo
CSS
HTML
SQL

ZOEVA is an innovative and successful German cosmetics company, well known for its love and passion for color cosmetics and makeup brushes. With a drive for outstanding quality, timeless design and the philosophy to strengthen the individual beauty and the self-esteem of every woman, ZOEVA constantly expands to new international markets. Founded in 2008 in Frankfurt-on-Main, Germany, the company distributes ZOEVA makeup and tools to more than 80 countries.


Join our team as:


CRM / E-MAIL MARKETING MANAGER (F/M/D)


JOB

  • Strategically conceptualize a new DTC Customer Loyalty Program and lead, build, implementation and training, as well as take ownership of commercial results
  • Strategically Conceptualize new Email Campaigns to improve Customer Lifecycles Value, by addressing lead generation, existing customer base and retention (loyalty) management
  • Lead and develop the Global DTC Email Campaign Plan
  • Build and Implement New Email Campaigns from segmentation, template creation to the parametrization of the campaign in the CRM platform, supported by other team members
  • Be accountable for the Global DTC CRM Customer Journey and CRM platform(s)
  • Lead and build Global DTC CRM data structure and take ownership of quality of user data
  • Constantly develop Customer Segments, triggers, new attributes based on customer journeys and habits to optimize Customer Lifecycles Value
  • Constantly improve entire CRM process for content, design implementation, efficiency criteria's and build good relationships with other supporting marketing team members
  • Lead and design A/B-Tests and variations to continuously optimize the performance of all campaigns
  • Setup KPI Dashboard(s) and deliver regular and ad-hoc reports


QUALIFICATIONS

  • 3+ years' work experience in the field of CRM, marketing agencies or similar positions
  • Academic degree in business with an analytical, marketing or technical focus or similar work experience
  • Passion for Cosmetics, Lifestyle and Consumer Goods
  • Passion for data quality, customer satisfaction and business analytics
  • Quick comprehension of complex matters and the ability to draw action-points upon results
  • Fundamental knowledge about relevant CRM KPI’s (e.g. CLV, Customer Acquisition Costs, etc.) is a must
  • Experience with Klaviyo platform is a plus
  • Good knowledge in building Emails using editors, HTML/CSS is a real plus
  • Excellent communication skills with fluency in English, ideally in German as well
  • Very good in Excel and basic DB/SQL knowledge is a must


WHAT WE OFFER

  • An environment with a passion for a brand, design and high-quality products
  • Flat hierarchies and an open communication culture
  • Room for ideas, responsibility and development opportunities
  • Room for ideas and development opportunities
  • Possibility of a company pension
  • Employee product discount
  • Flexible working schedule between office and home
ZOEVA GmbH
Karl-Ritscher Anlage 3
60437 Frankfurt am Main
Frankfurt
Germany