ZOEVA is an innovative and successful German cosmetics company, well known for its love and passion for color cosmetics and makeup brushes. With a drive for outstanding quality, timeless design and the philosophy to strengthen the individual beauty and the self-esteem of every woman, ZOEVA constantly expands to new international markets. Founded in 2008 in Frankfurt-on-Main, Germany, the company distributes ZOEVA makeup and tools to more than 80 countries.

Join our team as:

CRM / E-MAIL MARKETING MANAGER (F/M/D)

JOB

• Strategically conceptualize a new DTC Customer Loyalty Program and lead, build, implementation and training, as well as take ownership of commercial results
• Strategically Conceptualize new Email Campaigns to improve Customer Lifecycles Value, by addressing lead generation, existing customer base and retention (loyalty) management
• Lead and develop the Global DTC Email Campaign Plan
• Build and Implement New Email Campaigns from segmentation, template creation to the parametrization of the campaign in the CRM platform, supported by other team members
• Be accountable for the Global DTC CRM Customer Journey and CRM platform(s)
• Lead and build Global DTC CRM data structure and take ownership of quality of user data
• Constantly develop Customer Segments, triggers, new attributes based on customer journeys and habits to optimize Customer Lifecycles Value
• Constantly improve entire CRM process for content, design implementation, efficiency criteria's and build good relationships with other supporting marketing team members
• Lead and design A/B-Tests and variations to continuously optimize the performance of all campaigns
• Setup KPI Dashboard(s) and deliver regular and ad-hoc reports

QUALIFICATIONS

• 3+ years' work experience in the field of CRM, marketing agencies or similar positions
• Academic degree in business with an analytical, marketing or technical focus or similar work experience
• Passion for Cosmetics, Lifestyle and Consumer Goods
• Passion for data quality, customer satisfaction and business analytics
• Quick comprehension of complex matters and the ability to draw action-points upon results
• Fundamental knowledge about relevant CRM KPI’s (e.g. CLV, Customer Acquisition Costs, etc.) is a must
• Experience with Klaviyo platform is a plus
• Good knowledge in building Emails using editors, HTML/CSS is a real plus
• Excellent communication skills with fluency in English, ideally in German as well
• Very good in Excel and basic DB/SQL knowledge is a must

WHAT WE OFFER

• An environment with a passion for a brand, design and high-quality products
• Flat hierarchies and an open communication culture
• Room for ideas, responsibility and development opportunities
• Room for ideas and development opportunities
• Possibility of a company pension
• Employee product discount
• Flexible working schedule between office and home