BoilerJuice is looking for an experienced email marketing specialist to join our team. As Email Marketing Executive, you will play a pivotal role in managing our e-CRM campaigns and delivering the email marketing strategy.

About us…

BoilerJuice is an established and profitable UK platform business that connects customers whose homes are oil-heated with suppliers of oil. We keep our customers warm while saving them time and money and we provide a source of cost-effective, easy to process orders to the suppliers we work with. We’re backed by Livingbridge, a leading Private-Equity fund who are investing to grow the business in the UK and beyond. BoilerJuice is a fast-paced environment that encourages a dynamic approach, testing ideas and considered risk-taking.

We have an established growth engine, acquiring customers by using the highest sustainable acquisition cost and building customer lifetime value through life-stage marketing and ‘upgrading’ customers to our subscription service. We are growing fast, have high NPS scores, strong customer retention and a loyal customer base that account for over 50% of our customers. We also have a programme to offset emissions using certified tree-planting.

About you…

You are comfortable managing large scale email marketing campaigns, which include frequent promotional campaigns in peak season, and implementing email automation strategies to make communications timely, relevant, and specific to the customer.

You are proactive, act without being told what to do, able to bring new ideas and opportunities. You are clear on objectives, use your time and external resource wisely and in the right mix to get stuff done. You have a great deal of expertise working with email automation, e-CRM software and you love data! You know what it takes to maximise performance of email marketing through testing, analysis, segmentation, and automation.

In this role, you will…

• Implement the email marketing strategy with a focus on segmentation and audiences, email build, testing, personalised dynamic content, and marketing automation with the aim of driving clicks and conversions.
• Maximise deliverability, engagement metrics and conversion rates through best practice.
• Optimise email success through an obsession with data and analysis.
• Be our email platform expert, comfortable with all aspects of email journey execution.
• Manage data checks, lists, segments, parameters, and data hygiene processes.
• Develop test plans with the CRM Manager to optimise email performance.
• Ensure email messaging is mobile-first and optimised across devices.
• Track and monitor past and current campaign performance.
• Work with CRM Manager and Marketing Executive to ensure campaign plans and email schedules run smoothly, including a robust proofing process.

Your success will be measured by…

• Email engagement metrics, including open and click rates, unsubscribe rates, and inbox placement.
• Expansion of our email automation journeys.
• Implementation of split and multivariate test and learn initiatives.

You’ll definitely have…

• 2+ years’ experience creating and launching email campaigns using email marketing automation software, with a specific requirement for Salesforce Marketing Cloud experience.
• Proven experience in crafting email campaigns that convert at above industry levels.
• Strong written English and grammar.
• Knowledge of HTML, responsive email design, personalisation, and dynamic content.
• An unbeatable eye for detail, accuracy, and impeccable proofing skills.
• Experience creating and sending large-scale email campaigns within a modern CRM.
• Experience with A/B and multivariate testing.
• Knowledge of ISPs, filters, postmasters, deliverability, and inbox placement.
• Experience with whitelists, blacklists, and authentication
• An up-to-date understanding of advertising codes, data protection regulations.

Nice to have…

• A marketing degree or professional marketing qualification.
• Ability to query data.
• Experience in small, dynamic teams.

The reward…

• Salary: £30,000 – £35,000 dependent on experience
• Holiday: 25 days per annum plus bank holidays
• Healthcare: Bupa Private Healthcare (on completion of probation)
• Pension: Company and personal contribution
• Holiday: 25 days per annum plus bank holidays
• Gym: Subsidised gym membership
• Perks at Work savings & discount website
• Fitness: Free weekly class
• Life Insurance 4 x salary
• Salary Sacrifice: Electric Car Scheme and Cycle2Work

Location – this role is currently hybrid-based, with the requirement to attend our office in St Ives, Cambridgeshire twice a week. You will be required to attend the office daily during your onboarding period.