At Mizuno we're looking for an E-mail & Retention Marketeer to join our team

In EMEA region, Mizuno has several local country offices around Europe as well as a wide network of distributors representing the brand in Europe, Middle East and Africa.

As our E-mail & Retention Marketeer, you will be part of the Mizuno EMEA E-commerce team. You will be acquiring new customers and reactivating customers. Email marketing is our main retention channel. Last year we launched phase 1 our “Club Mizuno” loyalty program. You will be responsible for our next steps in personalization and marketing automation. You will be working with the E-commerce & Marketing team on marketing campaigns, marketing communication, branding and content.

Key Tasks and Responsibilities

• Engage and retain customers of Mizuno through CRM tactics and emails, to drive sales and extend the customer lifecycle.
• Create and execute retention & email marketing campaigns that fit within the monthly sales targets: developing and sending email, creating reports.
• Planning of the seasonal launch e-mails, together with Digital Marketing to ensure e-mails are supporting customer brand experience.
• Setup new e-mail automation flows based on data to become more relevant for our Club Mizuno members.
• Create automated different engaging campaigns, such as: cross/up sell, abandoned cart/browse, welcome journey, order related email, reactivation, etc.
• Database management to improve customer segmentation & personalization.
• Constantly A/B test content and new functionalities to drive measurable improvements.
• Monitor and analyse e-mail performance and take initiatives to improve performance.
• Drive and manage weekly, monthly, and quarterly insights for management reports,
• Work together with the European markets to get the best results.
• Support the creation of refer friend campaigns.
• Deliver high quality customer experience.

About you

The ideal candidate will be/have;

• Bachelor or Masters degree in Business, Marketing or E-commerce
• 3+ years of working experience in similar role
• Good understanding of email marketing and retention.
• Analytical skills and able to translate this to commercial actions.
• Strong interpersonal and communication skills.
• International experience in retail consumer goods.
• Knowledge of CRM system, Sales Force Marketing Cloud is preferred.
• Basic knowledge of HTML and CSS
• Fluent in English, preferred multilingual.

No EU/EEA visa-supported for this role is offered

What we offer

• A dynamic role within a successful and established international sports brand.
• A competitive salary and good secondary conditions including a good pension scheme, 25 holidays per year, commuting and working from home allowance
• Flexible working hours and (partly) working from home.
• Inspirational office environment with nice facilities such as on-site gym and company football team.
• Space for talent and personal development.
• International work environment with ambitious colleagues.
• Being part of a group of people who are working towards the same goal: grow the brand as big as possible, without losing the high-quality standards and philosophy out of sight!

Ready to join?

Do you want to join our team as our new E-mail & Retention Marketeer? Then we'd love to hear from you!

About Mizuno:

Mizuno is an International sports brand founded in 1906 in Osaka (Japan). Throughout the years we have grown into a global player of high-tech products in the field of various functional sports, for example Running, Tennis, Soccer, Golf and many more. Amongst others we are the main sponsor of TCS Amsterdam Marathon.