Emailjobs.io
Emailjobs.io
Get Hired! Post a Job
Emailmarketingexamples logo
New: EmailMarketingExamples.com
E-Mail Analyst Inactive job Remote job - USA
51000 - 64000
Foot Locker
This job has been closed. You cannot apply anymore.
United States
St. Petersburg
1 years of experience
Bachelor education
40 hours per week
Retail
10,001+ employees
Entry-level
20 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
PTO
Pension Plan
Gym membership
MS Excel
MS Office

SUMMARY

The Email Analyst has the ability to work work in a hybrid work environment, working from home and in-office at our St. Petersburg Corporate Office.

This role is an exciting opportunity for a marketer with strong critical thinking skills and an ambition to test, learn, pivot, and learn some more. The perfect fit for this role has a fundamental understanding of lifecycle marketing or CRM marketing, is a fierce advocate for great customer experiences, and leverages both of those to problem solve, plan, and bring new ideas to the table. This role is highly executional, it’s about 10% Planning, 70% execution – building and deploying E-mail messages, 10% problem solving and identifying new opportunities, and 10% measurement and analysis of the execution to close the feedback loop and support the planning process.


Responsibilities

In this role, you will:

  • Work closely with eCommerce, Brand, and digital marketing experts to execute strategic month to month plans for E-mail marketing comms.
  • Build, assess the quality of, and work with stakeholders to finalize marketing communications for E-mail messaging.
  • Propose ideas for better ways for activating customers and meeting product sales goals by leveraging the E-mail channel in new and creative ways.
  • Execute testing on a regular basis, which will guide strategic development for the CRM channels and may support other digital marketing teams at Foot Locker Inc. as well. A passion for using data to develop insights that put the customer first is a must.


ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

  • Coordinate and execute E-mail marketing campaigns, including development, implementation, analysis, and reporting. Optimize campaigns by checking content accuracy, ensuring consistency and clarity, troubleshooting issues, assessing potential risks, etc.
  • Collaborate with brand marketing teams and CRM strategy to build plans to improve KPIs around E-mail campaigns. Analyze relevant metrics and campaign results to identify improvement opportunities and facilitate decision-making
  • Propose testing ideas that could improve consumer outcomes, including sales performance, retention, NPS, and brand preference
  • Stay up to speed with laws and policies (i.e., CAN-SPAM, TCPA, GDPR) as well as technological advances to optimize campaigns. Execute communications within legal and best-practice guidelines. Maintain good security practices to protect against consumer data loss.
  • Continually improve the email marketing programs with A/B testing
  • Support development and enhancement on contact strategies


QUALIFICATIONS

  • 1-2 years of experience in the email and/or mobile marketing space
  • Bachelor's Degree required
  • Direct to consumer marketing experience preferred
  • Excellent analytical abilities, rigorous attention to detail, and bias for customer-centric planning
  • Strong verbal and written communication skills as well as excel and presentation
  • Strong collaborative spirit and team oriented


Benefits

Pay Range: $51,000 - $64,000 annually

Foot Locker
140 Fountain Parkway
FL 33716
St. Petersburg
United States