As the Growth Lifecycle Marketing Director, you will be responsible for the development and execution of the growth marketing strategies and tactics. You should have proven success in building and managing a variety of lifecycle/retention marketing programs, a history of creating cross-functional processes, an entrepreneurial attitude, and analytical skills. This is a very cross-functional role, working closely with Product, Design, and Data teams. This role reports to the Head of Revenue.

Key Responsibilities

- Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, and other marketing channels

- Manage the creation and execution of email marketing programs, within onboarding, retention, and reactivation

- Assist in calendaring, messaging, testing, and audience selection for campaigns

- Drive and optimize KPIs including, open rate, CTR, product adoption, product engagement, and retention

- Work with cross-functional teams (product, creative, design, analytics, operations, customer service, business development) to execute marketing campaigns and analyze program/campaign effectiveness

- Support the implementation of lifecycle and marketing triggers to generate member feedback, via NPS and TrustPilot

WHAT YOU WILL DO

• Build a multi-channel/omnichannel customer engagement strategy across email, push, in-app messaging, and other marketing channels
• Manage the creation and execution of email marketing programs, within onboarding, retention, and reactivation
• Assist in calendaring, messaging, testing, and audience selection for campaigns
• Drive and optimize KPIs including, open rate, CTR, product adoption, product engagement, and retention
• Work with cross-functional teams (product, creative, design, analytics, operations, customer service, business development) to execute marketing campaigns and analyze program/campaign effectiveness
• Support the implementation of lifecycle and marketing triggers to generate member feedback, via NPS and TrustPilot

WHO YOU ARE

• The ideal candidate has 5 or more years of experience in growth marketing.
• You get excited about thinking outside of the box.
• Attitude, hunger, and skills: you have a solid understanding of marketing and growth in the context of a startup and can move fast. You don't just identify problems; you propose solutions and implement them quickly.
• For you, problem-solving starts with a clear and accurate understanding of the context. You can decompose tricky problems and work towards a clean solution yourself or with teammates. You're comfortable asking for help when you get stuck.
• You communicate nuanced ideas clearly, whether you're explaining technical decisions in writing or brainstorming in real-time. In disagreements, you engage thoughtfully with other perspectives and compromise when needed.
• You understand when work is better, together. You enjoy collaborating cross-functionally to accomplish shared goals, and you care about learning, growing, and helping others to do the same.

Compensation and Benefits

• This is a full-time role with equity in the company and a competitive salary
• Health insurance
• Generous PTO / sick leave
• 401(k) plan
• Commuter benefit
• Free food and snacks
• Annual company retreat
• Bring your dog to work 🐶

About doola 

doola is building the OS for the next generation of online businesses. Formation. Legal Docs. EIN. US Address. Bank Account. Payments. Taxes. Website. US Phone Number. $1000s in Software Perks. And More. We handle the operational details. You grow your business. From start to six figures+ in revenue, we're with our companies for the long term.

Our mission is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.

We're seeing some exciting growth right now. Our product resonates strongly with customers worldwide, and we have worked with entrepreneurs on every continent (except Antarctica, yet!). We're backed by some of the top investors in the world, including Nexus Venture Partners, Harvard Management Company, Y Combinator, and HustleFund, and you'll be an early member of our rapidly growing company. We know we're only scratching the surface of what's possible in terms of the value we know we can provide.

Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for small businesses, you will find a home at doola.