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Director of Email Marketing Inactive job
Insurify
This job has been closed. You cannot apply anymore.
United States
Cambridge
5 years of experience
Bachelor education
40 hours per week
Internet
11-50 employees
Director
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Development budget
Company social events
Company outings
Klaviyo
MS Excel
MS Office
SQL

Do you want to be part of Boston's hottest up and coming startup? Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company. We're changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.

Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.


Join us if you like

  • $1.3 Trillion market opportunity
  • MIT alumni founders
  • Female-led startup
  • $130M total funding
  • Strong leadership team from Kayak, Amazon, Wayfair, Microsoft, Allstate, GEICO, Liberty Mutual, Zillow


How You Will Make An Impact

  • Join Insurify's rapidly growing Marketing team and play a central role in shaping the company's direction and growth
  • Manage the Email Marketing program (in Klaviyo) to deliver against our aggressive growth and engagement goals
  • Drive strategic email growth initiatives focused on onboarding, acquisition, conversion, activation, retention, engagement, and more
  • Manage team of business analysts and oversee entire cross functional team across Marketing, Product, Design, and Analytics
  • Lead team in conceptualizing, creating, and executing on new email initiatives via automated and personalized email marketing programs, push notifications, and in-app messaging
  • Experiment rapidly, employing a test and learn framework and rigorous statistical analysis. Drive new learnings across all dimensions of Email Marketing (e.g. subject line, send time and frequency, personalization, imagery, etc)
  • Analyze campaign performance to identify trends and new opportunities for growth. Define and monitor KPIs to be able to react to changes quickly and decisively
  • Collaborate with cross-functional teams including Design, Product, Engineering, and Analytics to optimize campaign performance


What You Need To Succeed

  • Bachelor's degree required, preferably in quantitative field
  • 5+ years of relevant marketing experience building and/or leading Email Marketing campaigns, multi-channel acquisition, and user engagement
  • Preference for Klaviyo experience (preferably Klaviyo-certified) or similar platforms
  • Strong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findings
  • Ability to thrive in a high-growth, entrepreneurial, and ambiguous environment
  • Excellent oral and written communication skills, with the ability to tailor communication style based on the audience
  • Advanced Excel skills required; SQL skills are a plus


Benefits

  • Competitive compensation
  • Generous stock options
  • Health, Dental Coverages
  • 401K plan with match
  • Unlimited PTO
  • Generous company holiday calendar
  • Learning & Development Stipends
  • Paid Family Leave
  • Social impact volunteer time and donation matches
  • Catered lunches in the office
  • Free snacks and beverages every day in office
  • Free swag
  • Curated birthday treat


We are proud to be an Equal Employment Opportunity and Affirmative Action employer.




Insurify
222 3rd St
MA 02142
Cambridge
United States