Emailjobs.io
Emailjobs.io
Director of CRM Inactive job
120000 - 150000
Lively
This job has been closed. You cannot apply anymore.
United States
New York
4 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
11-50 employees
Director
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Development budget
Travel Allowance
Free lunch
Klaviyo
MS Excel
MS Office
MS Powerpoint
CSS
HTML
SQL

About Lively

An estimated 30-40 million Americans suffer from hearing loss and only 10-15% have treated it. Enter Lively – If you’ve been looking for a well-funded, high-growth company that is also mission-driven, this is it.


Lively is a unique blend of experts in audiology and seasoned internet executives from companies including Amazon, Facebook, FreshDirect, Lyft and 1stdibs who all share the same mission: to democratize, simplify and de-stigmatize the adoption and use of technically advanced hearing aids, empowering more people with hearing loss to hear better. 


About the Role

We are looking for a highly growth-driven email-focused marketer to lead our CRM & Engagement efforts in our New York City office. Leveraging knowledge of automation via email and SMS, the Director of CRM will work cross-functionally with Marketing, Design, Product and Sales to develop and execute the design and management of best-in-class marketing campaigns. This is a very hands-on role focused on both strategy and execution. This role reports to the Director of Growth & Customer Acquisition.


What You’ll Do

  • Develop and build scalable, automated engagement programs leveraging email; SMS and direct mail
  • Own key metrics around conversions, downstream engagement, deliverability and quality monitoring
  • Work cross-functionally with leaders on product, engineering and analytics to unlock new, more sophisticated strategies for growth.
  • Continuously analyze, scrutinize, and test to drive results including messaging, segmentation and creative testing
  • Ownership of email calendar, testing roadmap and iterative process
  • Own email creative/development pipeline and maintain best practices with email design 


What You’ll Need

  • 4+ years experience in an email-focused D2C marketing role
  • Experience creating and optimizing acquisition campaigns including triggered, personalized and batch communications 
  • Experience with SMS and Direct Mail a plus
  • Proven ability managing projects end-to-end, including analysis and optimization
  • Ability to ideate new and innovative campaigns, while maintaining focus on tactical and granular execution
  • Experience working with creative teams to help guide a conversion focused strategy
  • Deep working knowledge of at least one ESP/automation platform; Klaviyo a plus
  • CAN-SPAM and list hygiene familiarity
  • HTML/CSS and SQL skills a plus!


Perks & benefits

  • Competitive compensation
  • Medical, vision, and dental insurance
  • Employee stock option incentive
  • Monthly pre-tax commuter benefit
  • Paid time off
  • Weekly company lunch 
  • Happy hours
  • Temporarily remote


Lively
41 W 25th St
NY 10010
New York
United States