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Director of CRM Inactive job
120000 - 150000
This job has been closed. You cannot apply anymore.
United States
New York
4 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
11-50 employees
10 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Development budget
Travel Allowance
Free lunch
MS Excel
MS Office
MS Powerpoint

About Lively

An estimated 30-40 million Americans suffer from hearing loss and only 10-15% have treated it. Enter Lively – If you’ve been looking for a well-funded, high-growth company that is also mission-driven, this is it.

Lively is a unique blend of experts in audiology and seasoned internet executives from companies including Amazon, Facebook, FreshDirect, Lyft and 1stdibs who all share the same mission: to democratize, simplify and de-stigmatize the adoption and use of technically advanced hearing aids, empowering more people with hearing loss to hear better. 

About the Role

We are looking for a highly growth-driven email-focused marketer to lead our CRM & Engagement efforts in our New York City office. Leveraging knowledge of automation via email and SMS, the Director of CRM will work cross-functionally with Marketing, Design, Product and Sales to develop and execute the design and management of best-in-class marketing campaigns. This is a very hands-on role focused on both strategy and execution. This role reports to the Director of Growth & Customer Acquisition.

What You’ll Do

  • Develop and build scalable, automated engagement programs leveraging email; SMS and direct mail
  • Own key metrics around conversions, downstream engagement, deliverability and quality monitoring
  • Work cross-functionally with leaders on product, engineering and analytics to unlock new, more sophisticated strategies for growth.
  • Continuously analyze, scrutinize, and test to drive results including messaging, segmentation and creative testing
  • Ownership of email calendar, testing roadmap and iterative process
  • Own email creative/development pipeline and maintain best practices with email design 

What You’ll Need

  • 4+ years experience in an email-focused D2C marketing role
  • Experience creating and optimizing acquisition campaigns including triggered, personalized and batch communications 
  • Experience with SMS and Direct Mail a plus
  • Proven ability managing projects end-to-end, including analysis and optimization
  • Ability to ideate new and innovative campaigns, while maintaining focus on tactical and granular execution
  • Experience working with creative teams to help guide a conversion focused strategy
  • Deep working knowledge of at least one ESP/automation platform; Klaviyo a plus
  • CAN-SPAM and list hygiene familiarity
  • HTML/CSS and SQL skills a plus!

Perks & benefits

  • Competitive compensation
  • Medical, vision, and dental insurance
  • Employee stock option incentive
  • Monthly pre-tax commuter benefit
  • Paid time off
  • Weekly company lunch 
  • Happy hours
  • Temporarily remote

41 W 25th St
NY 10010
New York
United States