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Director of CRM & Lifecycle Marketing Inactive job Remote job - USA
Chowbus
This job has been closed. You cannot apply anymore.
United States
Chicago
5 years of experience
Bachelor education
40 hours per week
Internet
201-500 employees
Director
Unlimited holidays
PTO
Medical Insurance
Employee Discount
Vision Insurance
Dental Insurance
Company happy hours
Company social events
Braze
Google Analytics
MS Excel
Tableau
HTML
SQL

We’re looking for a Lifecycle Marketing leader who has a passion for driving company growth and the growth of the individuals they lead. We’re looking for someone who is a lifecycle expert in day-to-day campaign management, conversion rate optimization testing, tech stack, performance analysis, and also likes to have fun with the creative elements of lifecycle. This role will be a very hands-on leader with subject matter expertise and direct technical experience. If you know how to turn retention metric goals into a roadmap of next steps to execute towards (and have done it before), we welcome your application!


What You'll Focus On

  • Own and drive all lifecycle marketing channels, campaigns, and automations that span across the customer lifecycle: acquisition, retention, advocacy/loyalty, and reactivation/win-backs.
  • Deliver on key retention metrics such as LTV, AOV, Churn, DAU/MAU Ratio, Order Frequency, and more.
  • Actively test, manage, and update all email/SMS/push flows, connecting with customers at key points in their lifecycle.
  • Identify gaps in the customer lifecycle and create solutions within our marketing channels, ecommerce experience, product strategy, and beyond.
  • Own customer segmentation strategy throughout the lifecycle.
  • Maintain and continue to improve our CRM instance and other areas of our tech stack that drive lifecycle operations/strategy.
  • Collaborate daily with technical stakeholders to drive correct implementation of all MarTech / analytics tools required to manage lifecycle performance measurement, testing, deployments, and more.
  • Collaborate daily with creative stakeholders to drive project completion for required creative to rotate and test on our channels.
  • Manage the lifecycle marketing roadmap, content calendar, and performance reporting.


What You Bring

  • 5-7 years of experience in a senior lifecycle marketing position, with a focus in acquisition, retention, loyalty/advocacy, or reactivation/win-backs, required.
  • 3+ years of experience managing a small lifecycle marketing team required.
  • 5+ years of experience managing day-to-day deployments of lifecycle CRM campaigns in email, SMS, push, retargeting, or other mid-funnel channels required.
  • Experience with Braze CRM or similar lifecycle CRM tools preferred.
  • Experience with tools such as Google Analytics, MixPanel, AppsFlyer, and Tableau preferred.
  • Bilingual proficiency in English and Mandarin preferred.
  • Ability to lead cross-functional teams required.
  • Ability to successfully communicate with and present to senior leaders required.
  • Strong proficiency in Excel, specifically pivot tables, required.
  • Ability to thrive in a fast-paced, ambiguous environment with minimal supervision required.
  • Ability to successfully manage multiple tasks and projects required.
  • Strong leadership and team development skills required.
  • Strong change management skills required.
  • Strong written and verbal communication skills required.
  • Ability to successfully receive and use feedback to improve performance required.
  • Strong technology skills highly preferred.


What We Offer

  • A fair compensation package
  • Medical, dental, and vision insurance
  • 401(k)
  • 100% employer-paid Short-Term Disability (STD)
  • 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance
  • 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance
  • Employee Assistance Program (EAP)
  • Unlimited Paid Time Off (PTO)
  • Paid Holidays
  • $50 quarterly Chowbus credit
Chowbus
55 E Jackson Blvd
IL 60604
Chicago
United States