Title:

Director of Email Marketing/Marketing Cloud Product

Reports to:

Vice President of E-Commerce

Overview:

The Director of Email Marketing / Marketing Cloud Product will be responsible for developing, managing, executing and analyzing program effectiveness for acquisition, commercial and retention email campaigns to support David Yurman’s direct-to-consumer retail channels. This individual will also serve as the product owner for Salesforce Marketing Cloud, managing new feature development and operational support in partnership with our third-party vendor.

Campaign Strategy & Analysis

• Serve as lead on key enhancements such as trigger based email programs, win back campaigns, reactivation campaigns, retargeting campaigns, etc.
• Work with CRM team to segment data for targeted email campaigns
• Analyze and report on all campaign results
• Ensure KPIs are being met
• Maintain formal process to update and share findings with marketing team and other stakeholders
• Provide insights on best practices, trends, and program enhancements
• Monitor the competitive landscape and uncover opportunities

Campaign Deployment

• Oversee daily execution of all email campaigns
• Manage marketing calendar
• Ensure that emails are consistent with overall brand and sales objectives
• Traffic creative assets
• Manage the campaign set-up and approval process
• Ensure accurate and on-time campaign delivery

Acquisition

• Grow opt-in email list
• Develop new acquisition strategies
• Monitor and report referral traffic from display, social, SEO, and affiliate partners to analyze conversion effectiveness and identify areas for improvement
• Monitor churn and attrition rates

Qualifications

• BA/BS degree in Business, Computer Science, Education, Project Management, Business/Administration, Engineering, Technology or related areas of study required
• 7-10 years of experience working in the email channel, retail preferred
• Ability to interface with cross-functional teams including creative, CRM, e-commerce, merchandising, and external email service provider
• Subject matter expertise with Salesforce Marketing Cloud required
• Experience with Salesforce Commerce Cloud and Service Cloud a plus
• Knowledge of key email fundamentals: CAN-SPAM compliance, deliverability, testing methodologies, list segmentation, etc.
• Strong project, analytical, communication and time management skills
• Ability to identify and translate goals and objectives into strategies, plans and tactics
• Excellent written, oral communication and interpersonal skills
• Demonstrate diplomacy and tact while interacting with all levels within and outside of the organization
• Experience with web analytics tools
• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook)