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10+ years of experience
40 hours per week
Paid maternity/paternity leave
About Bergdorf Goodman
As the house of extraordinary taste for almost 120-years, we are New York’s original icon of style. The legendary window on inventive inspiration, Discerning since day one, we define the culture of fashion. We are a community of “creative ingeniuses” Cultivating experiences beyond the expected, and nurturing ideas that inspire the joy of discovery. We thrive on bringing exceptional creative talents together. We are unabashedly luxury. And luxury is ours to define. We are Bergdorf Goodman
In this role, the Director, Email and Mobile Marketing will set and define goals to grow subscribers, sales as well as set lifecycle marketing strategies to drive Bergdorf Goodman retention. This individual will lead a growing team to execute and optimize editorial, trigger and transactional marketing efforts. This role is key to welcome new customers to Bergdorf Goodman, drive sales amongst email subscribers and increase engagement and loyalty with the brand. This individual will set the vision to optimize and grow efforts across email and mobile messaging with internal teams and agency partners.
Set Email and Mobile Messaging annual and monthly forecasted sales, define overall vision, strategy and goals for short and long term growth
Define strategies to improve engagement & conversion rates
Define lifecycle marketing strategies supporting CRM customer goals to welcome new customers and ultimately grow retention
Analyze and create strategy to improve Email and Mobile list health, deliverability and unsubscribe rates
Create a holistic annual roadmap and strategy across trigger, transactional and editorial Emails and Mobile Messaging to optimize the channels to grow sales and engagement
Develop monthly forecast to drive sales growth for Bergdorf Goodman through Mobile Messaging and Email
Develop new processes and strengthen relationships with internal and external teams including ESP agency, Integrated Marketing CRM, Analytics and Tech teams