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Director Email Lifecycle Marketing Inactive job
RingCentral
This job has been closed. You cannot apply anymore.
United States
Belmont
10+ years of experience
Bachelor education
40 hours per week
Computer Software
1001-5000 employees
Director
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Development budget
Travel Allowance
Marketo

What if you could change the way the world communicates?

What if you could share that story with the world?

What if you had the freedom of a startup and the resources of a global enterprise?

You’d break new ground. Raise the bar for performance. And do career-defining work.


That’s exactly the kind of environment we’re building together at RingCentral.


RingCentral’s cloud-based communications platform connects more than 2 million users around the world, in ways that bring people, ideas, companies and customers together. We’re the largest and fastest-growing pure-play provider in our space - growing at more than 30% every year, with a market capitalization of over $18 billion!


Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible.


We’re as proud of our working environment as we are of our market success. You’ll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably!


RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We’re not just changing the nature of communication and teamwork. We’re winning, together.


As part of the RingCentral Marketing team , you will help plan, coordinate, implement and oversee the ways we share RingCentral’s message with the world. You’ll use data, technology and creativity to target, communicate, measure and adjust with precision— and share the story of a new, reimagined age of business communication with the audiences who want to hear it most.


Job Description

We are looking for a top-notch CRM/email marketer to lead the strategy and development of integrated email programs and initiatives to drive higher engagement and retention within our customer base. Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You’ll need to balance strategic thinking with tactical execution and love representing the voice of our company to cultivate positive customer experiences. The role will work closely with other channel leaders to enhance the reach and impact of our customer engagement and adoption initiatives for all segments of the market.


Responsibilities

  • Define and drive strategy to increase engagement across all email streams; including onboarding, transactional messages, drip campaigns, and re-engagement
  • Own customer email communication development and execution with content, relevancy, smart segmentation and personalization to drive customer engagement and adoption
  • Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
  • Be the email SME who partners with Upsell, PMM, Channels, Content and Customer Support teams to drive best practices
  • Develop weekly, monthly, and ad hoc reporting on email performance
  • Leverage data to prioritize initiatives, including own automated dashboards to measure and report on campaign progress and effectiveness
  • Lead initiative to streamline customer email communications across the whole organization
  • Monitor the marketplace to keep ahead on best practices, best-in-class vendor opportunities and strategies of our competitors and other leading marketers.


Qualifications

  • Bachelor’s degree with Marketing focus, M.B.A. preferred
  • Minimum of 10 years email marketing experience within hi-tech or high-volume setting
  • Strong hands-on background in Marketo and SFDC required, Adobe Marketing Stack exposure a big plus
  • Enterprise-level email strategy experience; must have experience developing and managing strategic email and marketing testing plans
  • Deep knowledge and thorough understanding of email and mobile marketing best practices, particularly in an omni-channel company
  • Deep knowledge and thorough understanding of email and mobile marketing industry, providers and emerging trends
  • Proven ability to translate analytic data into strategic insights that drive successful marketing programs
  • Strong verbal and written communication skills
  • Strong project management skills; ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment
  • Ability to multitask, prioritize and problem solve. Excellent time management skills
  • Creative self-starter with a can-do attitude. Can work independently, self-reliant, and self-motivated


Benefits And Amenities

  • Centrally located in Belmont, CA (close to highways 101, 280, and 92)
  • Comprehensive medical, dental, and vision
  • Flexible PTO
  • 401K match and ESPP
  • Complimentary organic breakfast and lunch daily, and fully stocked break rooms
  • On-site gym with free yoga and boot-camp classes


About RingCentral


RingCentral is the worldwide leader in cloud-based communications. Our software communications platform delivers phone, group chat, mobile communications, video calls, videoconference, contact center and AI-driven digital engagement. It’s a powerful, global presence that allows businesses to communicate anywhere, anytime with anyone.


RingCentral is headquartered in Belmont, California and has offices around the world.


RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


RingCentral
20 Davis Drive
CA 94002
Belmont
United States