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Director, Email & Marketing Automation Inactive job
121500 - 161800
MetLife
This job has been closed. You cannot apply anymore.
United States
New York
8 years of experience
Bachelor education
40 hours per week
Insurance
10,001+ employees
Director
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
MS Excel
MS Office

The MetLife Global Brand & Marketing organization is evolving to enable our Next Horizon strategy. The organization has outlined a new vision – to be a customer-centric and data-driven growth engine that takes accountability for contributing simple yet meaningful value and building customer equity.


Global Brand and Marketing is on a journey to create a high-performing team enabled by a set of modern capabilities. This will require us to change the organization’s expectation of marketing as well as shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.


This newly created role is critical within our global marketing operations function and will drive the strategy, efficiency and effectiveness of our email marketing and marketing automation channel.


Key Relationships

This role reports to the VP, Global Marketing Channels, Operations and Analytics.


Key stakeholders: Chief Marketing Officer, SVP of Marketing Operations and Customer Experience and VP of Customer Experience and Activation, Regional Marketing – EMEA, Asia, LATAM, Group Benefits Marketing, MIM Marketing, RIS Marketing, Regional and Business Unit Leaders, Data, Technology, and Sales, for planning, problem solving and optimizing our programs.


Key Responsibilities

This role is responsible for leading the strategic planning and oversight of multi-channel marketing automation and email programs. Responsibilities include:


  • Create a modern, data-driven, customer-centric, and performance-oriented marketing channel for multi-channel digital campaigns that leverage automation and email.
  • Develop and grow our email marketing and multi-channel marketing strategy and team in a way that delivers meaningful customer experiences and efficient business outcomes.
  • Design and project manage our B2B and B2C email and marketing automated campaigns based on business requirements from our key stakeholders and the business.
  • Prepare user-journey flows and data-layering requirements for our Technology development team to ensure proper triggers and marketing attribution are in place for automated campaigns.
  • Establish and advise on best practices that drive engagement from our prospect and customers, based on campaign learnings globally for B2B and B2C audiences. Ensure recommendations can be easily adopted by regional and product teams with measurable efficiency gains.
  • Evaluate and optimize our marketing technology for email marketing. Align platforms to audience segment type and business requirements.
  • Lead the governance program for platform performance, data hygiene, CRM, and other app integrations.
  • Standardize the templates within our marketing automation platforms based on audience type to ensure proper brand, legal footers, preference centers/opt-outs and overall best practices for email engagement design are in place.
  • Establish benchmarks for our emails and automated multi-channel campaigns that focus on ROI as well as standard delivery, open rate, click through rate benchmarks.
  • Review reports and work with our Technology team and vendor to establish scorecard results and recommendations for improving always on campaigns.
  • Provide the thought leadership and collaborate with stakeholders to ensure that we develop creative ways to measure and optimize across our channels, including web, apps, social media and email designs and engagement.
  • Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes.
  • Contribute to the development of knowledge management, workflow, and operational excellence. Improve team productivity and speed of launching best-in-class multi-channel campaigns.
  • Lead monthly overview and learning sessions with our global team on what’s working well and advise on the roadmap for optimizing our programs and platforms.
  • Develop and coach teams on advanced subject matter and operational excellence for marketing automation platform.
  • Educate and inspire collaboration across design, marketing product, technology, and sales.
  • Attract and retain key talent and contribute to creating a culture and DNA of a modern, performance-driven marketing organization


Position Requirements

  • Bachelor’s degree in Marketing, Communications, or related field preferred.
  • 8+ years of professional experience managing and leading multi-channel marketing automated campaigns.
  • 8+ years of experience managing marketing automation programs for Marketing or Product; Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign preferred.
  • 5+ years of experience working within Salesforce.com, and web applications for data integration, campaign set up, monitoring and reporting.
  • Proven track record of driving business results and marketing attribution is required.
  • Deep understanding of both strategies and tactical performance levers that drive performance marketing and lifecycle marketing
  • Proven track record of collaboration with cross functional stakeholders, business peers and team members
  • Agile Marketing experience
  • Excellent analytical and conceptual problem-solving skills
  • Charismatic communicator and presenter
  • Comfortable with ambiguity and change as it relates to a growth culture
  • Self-sufficient high performer who enjoys driving the success of your team
  • Experience in insurance and/or financial services a huge plus


MetLife Success Principles

The Global Brand & Marketing team strives to attract, develop, and retain diverse talent with the potential to be future leaders of the department and of MetLife as a whole. The Global Brand & Marketing team seeks professionals who demonstrate high intellectual capacity to understand complex matters facing the company, combined with strong leadership competencies to motivate and inspire higher performance by all professionals. The Global Brand & Marketing team takes an active role in developing the skills of the broader team and guiding their professional growth. By promoting skill development and career advancement for its professionals, the Global Brand & Marketing team is better positioned to serve its internal business partners and to help achieve MetLife’s vision of becoming a world-class leader in the insurance, retirement savings, investments, and employee benefits industries.

  • Experiment with Confidence – Courageously learn and test new ideas without fear of failure
  • Act with Urgency – Demonstrate speed to action with agility and determination
  • Seek Diverse Perspectives – Source ideas and feedback to expand thinking and make informed decisions
  • Seize Opportunity – Drive responsible growth and identify areas for continuous improvement
  • Champion Inclusion – Foster an environment where everyone is valued, heard, and can speak up
  • Create Alignment – Partner with others across the organization with candor and transparency
  • Take Responsibility – Be accountable and act in pursuit of the right outcomes
  • Enable Solutions – Anticipate and address obstacles while managing risk
  • Deliver What Matters – Execute meaningful priorities and follow through on commitments


MetLife (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife serves approximately 100 million customers, has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. MetLife has an employee population of approximately 43,000 and is ranked #50 on the Fortune 500 list for 2022. MetLife is intentionally cultivating a purpose-driven and inclusive culture that values and builds a diversity of talent to innovate for today, tomorrow and the future so that the company can continue to fulfill its promise to its customers in the communities it serves around the world.


MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world.


The wage range for applicants for this position is $121,500 to $161,800. This role is also eligible for annual short-term incentive compensation incentives. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.


We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife. For further information about how to request a reasonable accommodation, please click on the Disability Accommodations link below.


MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.


MetLife maintains a drug-free workplace.

MetLife
200 Park Ave
NY 10017
New York
United States