Fundrise offers a wonderful in-person environment at our Washington, DC headquarters if that’s what you are looking for as well as a fully-remote option, including company-paid access to WeWork, from any location in the United States.

Our mission at Fundrise is to allow everyone access to a technology driven, diversified portfolio of institutional-quality real estate. Founded in 2012, we’re the largest direct-to-investor real estate investment platform in the United States. We make institutional-quality real estate investments available to individual investors of every size at the touch of a button.

Since our launch, Fundrise has raised over $2.4 billion from investors in all 50 states and has been honored on the Inc. 5000 list of fastest growing private companies and the Financial Times 2020 and 2021 ranking of the Americas’ fastest growing companies. We’ve also been recognized as Nerdwallet’s Best Real Estate Investment Platform of 2021.

As the Director of CRM Marketing the expectation is to drive lead conversion, engagement, upsell and retention across the Fundrise investor lifecycle. In partnership with cross-functional leads in growth and product, you will own lifecycle marketing programs to improve KPIs across the entire market funnel. To achieve this growth, you will manage a high-functioning team of CRM Lifecycle Marketers as the team executes across email, in-app messaging, push messaging and text. The ideal candidate will have a track record of leading successful lifecycle marketing teams and working collaboratively across multiple organizations to deliver results.

Responsibilities

• Lead, coach, train and manage a talented team of 4-6 lifecycle marketers
• Collaborate with product and growth leads to drive the customer experience (email, in-app messaging, push messaging and text) across our full funnel experience on different devices and platforms
• Evaluate and manage the end-to-end customer journey to identify opportunities for lifecycle customization in order to improve our effectiveness
• Collaborate with product and engineering leaders, across both acquisition and retention to uncover areas of improvement including the use of personalization and automation
• Evolve Fundrise’s use of data and insights to build the infrastructure needed to manage the rapidly growing communities of > 1.5MM users and >250K investors
• Advocate for lifecycle marketing priorities with metrics, reporting team impact across all phases of growth and identifying key areas for resource optimization across lifecycle and marketing

Minimum Qualifications

• 8 years of lifecycle/CRM experience
• 2 years of management experience
• Extensive experience working with CRM tools Developed growth marketing background including customer acquisition, engagement, retention, and journey mapping through email, push, in app marketing, and SMS
• Strong analytic skills and experience work with data (Tableau, etc)
• Exceptional writing skills with an innate ability to translate complex concepts into digestible and actionable language
• Expert in segmentation, list management, deployment, and lifecycle marketing best practices
• A creative thinker who can oversee multi-touch campaigns who also has a strong focus on ROI with keen analytical abilities to derive insight from large amounts of data from diverse sources and oversee test and learn initiatives

Preferred Experience

• Significant lifecycle experience in consumer and/or financial tech
• Experience working with Iterable
• Fluent with technical, regulatory, and product side of marketing (audience segmentation, IP deliverability, GDPR, etc)
• High-EQ leader with a history of building, developing, and retaining outstanding teams

Benefits At Fundrise

• Great medical, dental, and vision insurance with coverage of 100% of employee premiums and 50% of dependent premiums
• Flexible Spending Accounts for medical expenses, dependent care, and parking
• 401(k) with 3% contributed by Fundrise, regardless of whether you are actively contributing yourself
• Fully covered life insurance and short-term disability
• Significant equity via our employee stock grant program
• Company-paid access to WeWork
• Gympass benefit including mental health resources
• Udemy license for on-demand continuous learning content
• Quarterly Book Initiative to select two books from a curated list related to a different topic each quarter
• Flexible PTO
• Employee Assistance Program
• Paid parental leave