The Marketing team are obsessed with the customer experience and relentlessly improve the touch points consumers’ have with our brand. They are creators and instigators who collaborate widely across the organization to remove friction points in the customer journey. They are focused on driving performance and engagement and ensuring we reach our member experience and commercial goals.

The Digital Marketing Specialist - Email facilitates the planning of all email marketing programs, acquisition and retention tactical plans and ensures this happens in the most efficient and targeted way, while staying on-strategy, on-time, on-budget and aligned with MEC’s standards.

 What you'll be doing:

• Lead the planning of MEC’s email marketing programs including launches of seasonal campaigns along with always-on, automated programs to our member database
• Developing, executing, analyzing and optimizing email programs to acquire new customers, improve customer retention and meet lifetime value and revenue goals
• Mapping of the customer journey to ensure the email journey is aligned with the ecommerce and in-store experience, and paid and social media journeys, ensuring brand and messaging consistency in an omnichannel way
• Planning, coordinating and executing campaigns that grow MEC’s email opt-in list and customer preferences in line with Canada’s Anti-Spam legislation and MEC’s privacy policy
• Coordinating email deployments and managing deliverability issues
• Creating, updating and distributing email program analytics reports
• Continually build and improve automation within the email programs to ensure efficiency and our ability to operate at a larger scale
• Stay on top of market trends and inform the business on where we need to be focusing our efforts in both technology and methodology
• Collaborate between ecommerce, marketing specialists, creative, member insights
• Enhancing data capture efforts with an eye towards improving data hygiene and a single view of the customer
• Consistently applying sound methodology to test design, execution and an evolving member journey
• Building of emails within platform tools

What you need to do it well:

• Bachelor's degree. Specialization in Marketing, Communications or related field
• 3-5 years’ experience in marketing, with a focus on digital technologies
• Experience with Business Intelligence (BI) tools such as Power BI or Tableau
• Experience and understanding of marketing automation programs such as Adobe, Marketo or Salesforce Marketing Cloud (and platform tools such as Journey Builder, Automation Studio, Report Builder and Audience Builder)
• Creative thinker, with a critical mind and strong business acumen
• A commercial mindset, with an eye towards conversion, engagement and always looking for the moments of truth that matter most in our members’ journeys
• An understanding of data management and customer flows
• Be an exceptional team player and able to work cross functionally within agile teams and with other stakeholders within Marketing and other departments at MEC
• You can handle many tasks at the same time and meet deadlines, while keeping cool
• Be able to influence and enlist peers to help drive customer experience
• Proficiency in Google Analytics
• Familiar with dashboarding and analytics tools such as PowerBI or Tableau
• Proficiency with Excel, especially around creating reports
• Ability to interact with different sources of data and develop insights and recommendations from it
• Experience with SQL
• Experience with HTML
• Be comfortable with ambiguity and be able to react in an action focused manner
• Stay ahead of marketing trends and an evolving retail industry, separating the noise from the opportunity
• Excellent problem-solving skills – you can handle unexpected challenges and know how to mitigate risk
• Excellent communication skills – be able to distill complex topics to their key essence for non-expert audiences

Qualifications

Education

Preferred

Bachelors or better.

Experience

Preferred

Bachelor's degree - Specialization in Marketing, Communications or related 3-5 years’ experience in marketing, with a focus on digital technologies Experience with Business Intelligence (BI) tools Experience with SQL Experience and understanding of marketing automation programmes (Salesforce Marketing Cloud or other, including Ad Studio, Journey Builder, Automation Studio, Report Builder and Audience Builder)