Brain tumours do not discriminate and they do not respect boundaries. They can strike anyone, at any age. And they strike quickly. We use the latest technology to take our community on personalised journeys, which gives them exactly what they need, when they need it. We are building a loyal and engaged community whose support will help us to fight brain tumours on all fronts; through research, support and campaigning, to save lives and improve quality of life — and this is where you come in. We need you, an experienced and talented marketing automation and email specialist to help us develop and deliver our user experience strategy.

The person

This is a great opportunity for someone interested in working at the forefront of digital marketing, utilising some of the latest technology in customer journey orchestration, personalisation and automated marketing. Salesforce CRM and Salesforce Marketing Cloud will be your best friends, you’ll have an excellent track record in marketing automation and email marketing and you’ll be a natural collaborator — working across The Charity as you develop and implement a marketing automation strategy. And you’ll work your socks off, because you know that #ACureCantWait

Key accountabilities

 Support the design, delivery and optimisation of digital journeys and automated marketing campaigns across the organisation.

 Take ownership of all email and marketing automation activities in The Charity.

 Use Salesforce Marketing Cloud to deliver new community engagement strategies and journeys, utilising one-to-one personalisation techniques and a test and learn approach based on results.

 Research key triggers, segment email campaigns to target specific audiences and ensure that campaigns are effectively timed to maximise engagement.

 Train others across the organisation to deliver regular email marketing communications to a high standard—as the subject matter expert on Salesforce Marketing Cloud, you’ll support other users.

 Implement robust performance analytics and lead scoring practices to enable higher conversions of quality leads and better ROI from all campaigns.

 Implement new features and functionality on the platform and evaluate and optimise their impact.

 Keep up to speed on supporter/customer engagement trends within and beyond our sector and sharing learning with others to drive up quality and innovation.

 Stay current with legal and regulatory frameworks, including; Data Protection legislation and the Code of Fundraising Practice, to ensure that all campaigns comply with current email best practice in the industry.

The post holder will also

 Contribute to achieving the objectives of The Brain Tumour Charity

 Undertake any additional and ad hoc tasks as required

 Participate in team meetings and other meetings as required

 Monitor and evaluate activities and provide written reports

 Represent The Charity at external events in a professional manner

 Work within an equal opportunities framework

 Comply at all times with The Charity’s Health and Safety policy

 Adhere to all The Charity’s policies, procedures and working

 Ensure all records are held in compliance with the Data Protection Act, Institute of Fundraising and The Brain Tumour Charity policies.

Please note that the responsibilities listed are not exhaustive and this job description may be subject to change as the role evolves over time. The Brain Tumour Charity particularly encourages applications from minority ethnic groups and underrepresented communities.

Fleet, Hampshire with a blend of home working (we are currently working from home full time due to COVID-19)

Our culture and values

We're committed to making things better for everyone affected by a brain tumour and to defending the most amazing part of the human body, so that the diagnosis of a brain tumour is no longer a death sentence. From recent graduates to true experts in their fields, we are a pioneering, passionate, collaborative and smart team. While we face tough challenges along the way, we nurture an inspiring, fun and positive team environment where you feel valued for being you – the real you, and where you can use your unique talents and skillset most effectively to make a productive and successful difference.

Person Specification

Qualifications

 Educated to degree level or equivalent, with GCSEs (or equivalent) in English, Maths, Science grade A-C

Experience

 Previous experience using Salesforce Marketing Cloud marketing automation tools

 Strong analytical mind-set and an ability to analyse campaign ROI

 Excellent email marketing and campaign experience is essential

 Segmentation and digital journey / experience design

 Proven work experience as an Email Marketing Manager or Digital Marketing specialist

 Experience with user acceptance testing

 Demonstrating strong ROI results

 Charity experience would be a strong advantage.

 Previous experience in using Customer Journey Orchestration tools such as Thunderhead/Interaction Studio

 Salesforce Marketing Cloud certifications

 Experience using Mobile Studio, Cloud Studio and/or Einstein

 Experience in maintaining Salesforce Marketing Cloud and its interactions with Salesforce

 Experience using Marketing Cloud Journey Builder, Automation Studio, Content Builder and Contact Builder Knowledge

Knowledge

 Hands on experience with content management systems

 Confident using AMP Script, HTML, and SQL for email

 Proficiency in marketing automation technology

 Proficiency in email marketing technology

 Knowledge of CRM systems, ideally Salesforce

Skills and Abilities

 Familiarity with analytical and database tools

 Knowledge of SEO/SEM and Google Analytics

 Analytical thinker with the ability to interpret complex information

 Excellent communication skills— with strong copywriting skills

 Strong project management, prioritising and organisational skills

 An ability to work under tight deadlines

 Exceptional accuracy and attention to detail

 A positive ‘can-do’ attitude

 Works on own initiative with limited supervision

 Works flexibly and creatively to respond to the emerging needs

 Strong decision making skills

 Proactive approach Other

 A deep empathy and understanding of our mission

 Lives and breathes our culture and values