A quick summary about the Digital Marketing Designer - Email role:

We are looking for an email enthusiast that has a true appreciation for the nuances and opportunity that email marketing provides. The primary responsibility of the Digital Marketing Designer - Email is to own the end-to-end implementation of our email marketing campaigns. This team member will serve a key role in the development of our email customer journeys, ensuring a personalized and engaging experience for our fans. As a central member of the Digital Marketing team, this role will support customer acquisition, engagement, retention and monetization efforts.

What the Digital Marketing Designer - Email will be responsible for:

Email Design, Development & Deployment

• Responsible for end-to-end creation of our email Marketing campaigns using the latest trends in design and email development best practices
• Manages all email deployments within email service provider from upload through deployment
• Assists with definition and creation of audience segments for ad-hoc and automated campaigns as needed
• Ensures a seamless customer experience from email through landing page
• Tests and troubleshoots display issues across multiple browsers and email providers
• Creates graphics and animated gifs for use in email
• Manages setup of triggered campaigns utilizing campaign automation platform
• Constantly seeks opportunities to gain efficiencies throughout our development and approval processes

Strategy & Planning

• Serves as email marketing subject matter expert, making recommendations to internal departments to identify, prioritize and execute new communication needs and opportunities
• Identifies areas of improvement within our customer service experience and opportunities to increase revenue utilizing email marketing
• Assists with definition of our omnichannel lifecycle marketing ensuring that email is integrated to optimize conversion in an efficient manner
• Creates highly targeted and personalized emails utilizing dynamic content, audience segments, data fields, etc.
• Works with Legal and CRM teams to ensure compliance at all times with CAN-SPAM, GDPR, CASL and COPPA laws

Test, Optimize & Innovate

• Strives for continuous optimization by analyzing ad-hoc and ongoing campaigns to identify areas for improvement
• Develop A/B test strategies that drive optimization and future messaging strategies
• Works with technology providers like Movable Ink and Automated Insights to ideate new ways to create engaging fan experiences
• Partners with our graphic and content production teams to ensure we are featuring our best content and optimizing the fan experience

What the Digital Marketing Designer - Email needs to have:

• College degree requirement: four-year degree in Web Design and Development, Marketing, Communications, Computer Science, Information Technology or equivalent experience
• 3+ years of experience managing an email marketing program: Marketo, Eloqua, etc.
• Advanced knowledge of email design, coding and marketing best practices
• Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
• Hands-on experience running A/B tests and monitoring relevant metrics
• Proficient in Photoshop and Dreamweaver 
• 3+ years of experience in online B2C marketing preferred
• Innovative thinker that constantly strives to bring fresh new ideas to the team
• Ability to meet tight deadlines and work well under pressure
• Strong organizational skills, time management skills and attention to detail

 What we offer you:

• Competitive salary
• Staff tickets to Orlando Magic home games
• 18 days of personal time off per year + 12 holidays (that is 30 paid days off year!)
• Fantastic benefits that include: medical, dental, vision, 401(k) with company matching
• Subsidized RDV Sportsplex membership
• Company sponsored events & outings
• Reduced summer work hours
• Culture built on Community, Innovation, Legendary and Teamwork!

Physical requirements

• None