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Digital Marketing Designer - Email Jobs
Orlando Magic NBA Team
United States
Orlando
3 years of experience
Bachelor education
40 hours per week
Sports
501-1000 employees
Junior
30 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Eloqua
Adobe Photoshop
CSS
HTML

A quick summary about the Digital Marketing Designer - Email role:

We are looking for an email enthusiast that has a true appreciation for the nuances and opportunity that email marketing provides. The primary responsibility of the Digital Marketing Designer - Email is to own the end-to-end implementation of our email marketing campaigns. This team member will serve a key role in the development of our email customer journeys, ensuring a personalized and engaging experience for our fans. As a central member of the Digital Marketing team, this role will support customer acquisition, engagement, retention and monetization efforts.

 

What the Digital Marketing Designer - Email will be responsible for:

 

Email Design, Development & Deployment

  • Responsible for end-to-end creation of our email Marketing campaigns using the latest trends in design and email development best practices
  • Manages all email deployments within email service provider from upload through deployment
  • Assists with definition and creation of audience segments for ad-hoc and automated campaigns as needed
  • Ensures a seamless customer experience from email through landing page
  • Tests and troubleshoots display issues across multiple browsers and email providers
  • Creates graphics and animated gifs for use in email
  • Manages setup of triggered campaigns utilizing campaign automation platform
  • Constantly seeks opportunities to gain efficiencies throughout our development and approval processes

 

Strategy & Planning

  • Serves as email marketing subject matter expert, making recommendations to internal departments to identify, prioritize and execute new communication needs and opportunities
  • Identifies areas of improvement within our customer service experience and opportunities to increase revenue utilizing email marketing
  • Assists with definition of our omnichannel lifecycle marketing ensuring that email is integrated to optimize conversion in an efficient manner
  • Creates highly targeted and personalized emails utilizing dynamic content, audience segments, data fields, etc.
  • Works with Legal and CRM teams to ensure compliance at all times with CAN-SPAM, GDPR, CASL and COPPA laws

 

Test, Optimize & Innovate

  • Strives for continuous optimization by analyzing ad-hoc and ongoing campaigns to identify areas for improvement
  • Develop A/B test strategies that drive optimization and future messaging strategies
  • Works with technology providers like Movable Ink and Automated Insights to ideate new ways to create engaging fan experiences
  • Partners with our graphic and content production teams to ensure we are featuring our best content and optimizing the fan experience


What the Digital Marketing Designer - Email needs to have:

  • College degree requirement: four-year degree in Web Design and Development, Marketing, Communications, Computer Science, Information Technology or equivalent experience
  • 3+ years of experience managing an email marketing program: Marketo, Eloqua, etc.
  • Advanced knowledge of email design, coding and marketing best practices
  • Experience testing and troubleshooting in multiple browsers or email clients with a strong sense of web design and user experience fundamentals
  • Hands-on experience running A/B tests and monitoring relevant metrics
  • Proficient in Photoshop and Dreamweaver 
  • 3+ years of experience in online B2C marketing preferred
  • Innovative thinker that constantly strives to bring fresh new ideas to the team
  • Ability to meet tight deadlines and work well under pressure
  • Strong organizational skills, time management skills and attention to detail

 

 What we offer you:

  • Competitive salary
  • Staff tickets to Orlando Magic home games
  • 18 days of personal time off per year + 12 holidays (that is 30 paid days off year!)
  • Fantastic benefits that include: medical, dental, vision, 401(k) with company matching
  • Subsidized RDV Sportsplex membership
  • Company sponsored events & outings
  • Reduced summer work hours
  • Culture built on Community, Innovation, Legendary and Teamwork!


Physical requirements

  • None
Orlando Magic NBA Team
400 W Church St
FL 32801
Orlando
United States