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Digital Marketing Coordinator - Retention Inactive job Remote job - USA
54300 - 81500
Vista Outdoor Inc.
This job has been closed. You cannot apply anymore.
United States
Scotts Valley
1 years of experience
Bachelor education
40 hours per week
Consumer Goods
5001-10,000 employees
Entry-level
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Google Analytics
MS Office
MS Excel
Ms Powerpoint

Job Description


Fox, Bell, Giro are looking for a Digital Marketing Coordinator to join our Ecommerce team to accelerate the growth of our branded websites. You will be joining an iconic group of brands rapidly expanding our digital presence. Responsible for supporting profitable online marketing campaigns to grow digital programs. We need a fast learner that can analyze data and come to actionable conclusions quickly. Someone who can craft a recommendation and make it happen. This role will support building, growing, and optimizing the online marketing programs and portfolio for email and SMS for Bell, Giro, and Blackburn brands to acquire new customers, increase retention and drive profitable sales. The Digital Marketing Coordinator will be responsible for supporting the day-to-day execution of email and SMS marketing channels.


This person will partner with internal and external teams to ensure each marketing channel aligns with current business and marketing needs. Cross-functional communication between digital, brand and creative teams is also a critical aspect of this role. The ideal candidate is a data-driven digital marketer with broad skills in digital and customer engagement initiatives. The Digital Marketing Coordinator will be a confident individual with a marketing background who understands the importance of executing innovative marketing strategies with precision.


More importantly, we are looking for a self-starter who can also collaborate with a fun and dynamic team. This role will monitor and track utilization, performance, and traffic analytics to optimize digital marketing efforts. The candidate loves all things digital and always keeps abreast of the latest trends and developments in the online space. The ideal candidate is creative and passionate, regularly generating new ideas to develop and grow our brand and community. The candidate is also adept in building relationships both internally - working closely with internal teams - as well as with external agency partners.


This position reports to the Digital Retention Manager and is a hybrid position working 3 days from the office in Irvine, CA and 2 days from home your home office.


As the Digital Marketing Coordinator, you will have an opportunity to:


  • Develop, execute, and manage email content strategy and SMS contact strategy.
  • Coordinate timelines, scheduling, and asset requests.
  • Drive email/SMS experience through partnership for website updates, new pages, and coordination of promotional activities.
  • Assist in new product launch initiatives; including but not limited to coordinating new product digital assets and messaging.
  • Monitor and analyze activities to share top stories and develop next level recommendations for content, campaigns, and events.
  • Responsible for maintaining the email/SMS database; eliminating unsubscribes and bounces.
  • Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
  • Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.
  • Manage email/SMS key initiatives tracker.
  • QA and optimize email/SMS campaign experiences.
  • Assist pulling relevant campaign data to report on KPIs.
  • Identify and apply process improvements.
  • Stay abreast of digital marketing trends and actively share new insights.
  • Develop, execute, and manage SMS marketing strategy for Bell, Giro, Blackburn.
  • Create SMS marketing plans, track, and report on progress to plan.
  • Coordinate timelines, scheduling, and asset requests.
  • Drive SMS experience through partnership for website updates, new pages, and coordination of promotional activities.
  • Monitor and analyze activities to share opportunities and develop next level recommendations for SMS content, campaigns, and events.
  • Responsible for maintaining the SMS subscriber base and agency partner relationship.
  • Follow brand guidelines to ensure all written and visual content is on brand.
  • Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
  • Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.
  • Manage SMS key initiatives tracker and coordination of communications.
  • QA and optimize SMS campaign experiences.
  • Assist pulling relevant campaign data to report on KPIs.
  • Identify and apply process improvements.
  • Stay abreast of trends and actively share new insights.
  • Coordinating end-to-end digital projects.
  • Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
  • Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance


You Have


  • 1+ years of experience in digital marketing such as email and SMS marketing, paid media advertising, retargeting, display, and mobile advertising.
  • Or 2+ years’ experience as a content coordinator, marketing assistant or similar experience.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
  • Experience delivering digital campaigns for consumer products and services.
  • Excellent grasp of digital marketing and website KPIs.
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (marketing, communications, digital, business).
  • Master of MS Office Suite including Excel and PowerPoint.
  • Experience with Google Analytics, AdWords, ESP platforms and other paid media tools.
  • Proven ability in managing multiple tasks effectively and efficiently.
  • Ability to convey clear, concise information in verbal, written, digital, and other communication formats.
  • Project management experience associated with Interactive Marketing and/or Web projects.
  • Quick learner and self-motivated; takes the initiative to complete important assignments and meet deadlines.
  • Marketing/Web experience associated with a national-level retailer.
  • Practiced in the basics of full-lifecycle marketing initiative management.
  • Understanding of retail industry and related retail channels.


Pay Range


$54,300.00 - $81,500.00


We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!


Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.


Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Vista Outdoor Inc.
5550 Scotts Valley Dr,
CA 95066-3438
Scotts Valley
United States