Partners with internal business groups to create and automate/execute digital and email marketing initiatives that support company strategy and objectives.

Responsibilities

• Create and execute email marketing initiatives to include coding/dynamic content; segmentation, QA/testing, compliance approval, scheduling, deployment, and campaign analysis.
• Adhere to email marketing best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design.
• Collaborate with internal business groups and marketing partners to improve the user experience, reporting and distribution.
• Create documentation for business and system requirements for assigned focus area.
• Analyze and make recommendation to optimize the use of technology resources.
• Identify trends/issues and performance gaps.
• Assist with team projects.
• Develop thorough knowledge of platforms, tools and processes.

Qualifications

• Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
• Two years of experience with marketing technology platforms and software (e.g. Salesforce, CRM and Marketing Cloud)
• Analytical and problem-solving skills
• Excellent written and oral communication skills
• Ability to handle multiple priorities and meet deadlines

Preferred Qualifications

• Proficient in HTML & CSS
• Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments)
• Knowledge of project management methodologies

Compensation: The Salary for this position generally ranges between $57,500 - $72,000.

Bonus Eligibility: This position is also typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at Company Discretion.

Working Environment: Remote