The Digital and Email Marketing Specialist is responsible for a wide range of digital communications including, creating and executing website and blog content strategies to optimize business growth objectives, short- and long-form copywriting in the brand voice, running our digital newsletter, email marketing, and more.

What You’ll Do

• Help establish and maintain the website marketing and content calendar to achieve key business metrics
• Full ownership of the company website and campaign-specific microsites
• Collaborate with internal departments to establish specific campaign objectives, complete tasks, and identify and solve problems
• Design email and website campaigns to achieve specific goals (e.g. increase trial and repeat purchasing, retail activations)
• Use performance metrics to optimize campaigns and templates
• Help establish and maintain the email marketing calendar
• Plan, build, test and optimize multiple weekly emails on a tight timeline
• Collaborate with the design team to create engaging website, blog and email content
• Be a positive contributor on a small and nimble team who is willing to tackle new projects as they come up
• Research, plan and write inspiring, informative, engaging and audience-relevant copy for various channels
• Provide writing support to additional marketing channels (print materials, webinars, digital ads, blog, etc) when needed

Who You Are

• Experienced at creating, updating and optimizing e-commerce websites across multiple platforms (Shopify, WordPress, Squarespace)
• Passionate about testing, learning and iterating, implementing learnings and evolving strategies and tactics
• Able to work with a major email service provider (such as Mailchimp, Salesforce, Klaviyo) to set up one-off marketing emails, DRIP campaigns and triggered emails
• An experienced and detail-oriented email marketer with a creative and analytical mindset who loves to share findings and actionable insights
• A quick learner with a genuine interest in improving our site and email performance through a data-driven approach
• Skilled at prioritizing and managing multiple projects, taking initiative, and working collaboratively in a fast-paced environment

Qualifications

• Bachelor’s degree, preferably in English, journalism, communications, marketing or related field
• External or in-house agency experience
• 3+ years of website, email marketing and writing experience
• Demonstrated career success in content strategy/content creation
• Demonstrated ability to interpret content/style and brand guidelines
• Proficiency in MS Office, Google Suite and Adobe Acrobat
• Excellent storytelling skills, impeccable grammar, and an ability to write specifically for a variety of platforms to engage distinct audiences
• Ability to research, plan, write and edit copy on deadline
• Proven ability to edit content for accuracy and completion
• Ability to work collaboratively and enthusiastically with others to achieve organizational goals

About So Good So You

So Good So You is a leading brand and manufacturer of premium plant-based functional beverages in the exciting natural & better-for-you food and beverage industry. Founded in 2014 in Minneapolis, we were recently featured as the top 20% of Inc’s Fast 5000 – the fastest-growing privately-held companies in the US. So Good So You’s industry-leading premium probiotic juice shots are carried in over 5500 locations in 47 states throughout the US. As a mission-driven brand that does all things For the Love of Body and Planet ™, we strive for diversity and inclusion. As a majority female-owned business, we advocate for social justice and closing the opportunity-gap within our minority communities. Our current workforce is 74% female and 46% BIPOC and we actively seek to hire and support the career growth of minority, BIPOC and diversity candidates.

For the Love of Body and Planet ™

Our company believes that we are So Good, Together™ and strives to inspire an active lifestyle that is in harmony with the environment – that starts with embracing a lifestyle based predominantly on plant-based foods, reducing our waste and being conscious of our carbon footprint. We operate a renewable energy-powered Zero Waste manufacturing facility and have a goal to be a Carbon Positive company by 2022. We believe in the power of community – surrounding yourself with healthy, happy people exponentially increases your chances of being healthy and happy too!