We are looking for a digital and email marketing specialist. In this role you'll develop, test, and implement email campaigns that help our teacher users create a weekly habit. You'll project manage the creation of digital assets that support email campaigns and other outreach efforts, from web landing pages to blog posts, from user testimonials to digital flyers.
Mystery content currently reaches over 200,000 teachers each week. We're the most-used elementary science curriculum in the US: nearly 4 million students experience our content each week! Your mission, if you join the team, will be to increase our reach to help foster a curiosity that will propel kids to become the problem solvers of the future! The key metrics you'll be helping to lift are the activation rates of new teachers and the weekly re-engagement of existing teacher users.
This can be a great opportunity for an ambitious, can-do early-career digital marketer with both strong technical and creative skills. As this is our first marketing-specific hire on the Mystery team, a candidate with potential has many opportunities to grow as we grow, by broadening their scope or by taking on management responsibilities as our team expands. You'll also be able to be plugged into the broader global marketing team at our parent company, Discovery Education, and learn from your peers there.
You will report to Heike Larson, our Vice President of Communications. We're headquartered in San Francisco and this position can be based either in our office or remotely in the continental US. It would be great if you could work Pacific Time or Mountain Time hours, and be available to travel once a quarter to our office, once it's safe to travel again.
- Do you have several years of high-impact experience with email and digital marketing? You have developed and implemented email campaigns, including multi-step, customer journey campaigns, run A/B tests to support decision making, learned to understand customer lifecycles, and become good at analyzing results and using data to improve continuously. You've built landing pages and worked with partners to create content and digital assets. A great day at work for you is one where a test works and users take the action that was the goal of a campaign--or one where it fails, and you can identify a better way to reach users!
- Are you obsessed with understanding your customers? Grasping what matters to teachers is essential for us helping teachers establish and sustain a weekly habit of using Mystery Science. You're naturally empathetic, and take delight in putting yourself in the shoes of our teacher, administrator, and parent users. You love figuring out user segments and crafting campaigns that help users at all stages of their lifecycle with a product–because you love connecting people with products and services that make the world a better place.
- Do you love owning projects end-to-end? You're a self-starter and you are hyper-organized: you get things done. And not just done–done with every detail considered, on time, while communicating progress along the way.
- Are you an excellent communicator? You love to write and get the message just right. You bring great ideas to the table, invite ideas from others, and thrive in an environment of feedback and collaboration across multiple teams with other experts.
- Are you good at figuring out new technology tools? You have a knack for teaching yourself a new tool without needing to take a course. You could figure out how to create a custom report in Google Analytics by just clicking around, learn how to create multi-step customer journey campaigns, adjust some HTML or CSS to get emails to look the way you want, or you could modify an SQL query so an email gets sent to the right user group. This skill is essential because the backbone of email and CRM at Mystery is our proprietary "Crystal Ball" system, and because you'll be a key liaison between the Mystery team and our colleagues at Discovery Education, who use systems such as Salesforce, Pardot, Segment, and Snowflake.
In your first 6-9 months, your primary focus will be on taking our email marketing to the next level. We have > 1.5 million users in our database, with several hundred thousand new ones joining each year. You'll play a key role in ensuring more and more of these teachers become active, engaged users who explore Mystery Science lessons with their students every week.
- Develop and run lifecycle email experiments and campaigns. Define segments, behaviors, and triggers for emails. Choose the top ones to try and test. Manage the creative and engineering workflow of the campaign in partnership with design, communications, growth, and engineering teams. Build out emails with CSS/html in our in-house system. Working closely with our growth/data science team, set up segments, and run A/B tests on whole campaigns, as well as on subject lines, layout, template length, CTAs and landing pages. QA test all emails and send them. Report on results, and roll out successful campaigns.
- Own, manage, and continuously improve our email communications. Build new templates, working closely with our design team to align templates with our new visual branding, and with our engineering team to implement them. Revise and update all content to align with our messaging strategy.
- Put in place email performance reporting and improve email infrastructure. Monitor, report on, and optimize email deliverability, domain reputation, and unsubscribe rates. Define, build-out with engineering, and maintain a layered unsubscribe system. Ensure email best practices are applied across the organization, working closely especially with our sales team to ensure sales and lifecycle email are aligned.
In the medium term (9+ months), you will have the opportunity to grow your impact by strengthening our digital marketing efforts. This may include, for example, improving our web presence, creating digital resources for school and district decision-makers, or project managing the creating of marketing assets (e.g., videos, photographs, or user testimonials).
At Mystery.org, we believe it's important that children stay curious as they grow up. We will ensure that the next generation sees it's an amazing world we live in, full of possibility and wonder — and that they learn how to figure things out for themselves.
We've created Mystery Science, the most widely used elementary science resource in the country. We have teachers signed up from 89% of elementary schools in the U.S. and now 50% of schools use us every month. We've created one of the fastest-growing learning resources and a brand that is loved by children and grown-ups alike.
We want children to have the ability to explore anything they are curious about. There are 1 billion children in the world today, and we want to make it possible for them to explore their questions, wherever they are. Over the past decade, the internet has given grownups a new superpower–the ability to instantly explore anything they wonder about--but children have been left behind. So we're collecting every question children ask and creating video explanations and resources for teachers to answer questions that children care about . We think this will be the most important learning tool ever created.
Meet The Team
On your first day at Mystery.org, you'll meet a group of 50 people who are passionate about learning and who each love their respective crafts. We were founded by Keith Schacht and Doug Peltz, who started Mystery Science in 2014. They have assembled a team of the best explainers in the world from the Exploratorium, Klutz, Stanford, the Field Museum, and leading private schools. In addition to the core Mystery.org team, we also collaborate with the passionate, expert team at Discovery Education, our parent company.
We have a strong focus on people which extends to every area of the company. We're building the team that we want to work with.
Mystery.org is an equal opportunity employer. We are committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
If you are inspired by our mission and passionate about helping teachers succeed and transforming science education for kids, we'd like to hear from you!