What’s in a name? In our case, it’s everything. Since 2013 we have been disrupting the age-old shaving market in a bold way. In an industry dominated by one giant player, our no-nonsense promise to deliver the best value for money razor at your doorstep, has been as refreshing as aftershave.

With big ambitions for 2021 this is a perfect time to join the team as CRM Lead and be at the helm of conquering the shaving market.

In this position you take the lead in bringing retention to the next level.

Your core focus is on building the best customer experience with the objective to maximize LTV. This means growing the value of customers by increasing order value and frequency. You will coach, inspire, and motivate CRM team members and coordinate the transfer of knowledge in the Growth team.

No need jumping through hoops, just go and do it. If it doesn’t work, adapt and try again. Tweaking is accepted here. At Boldking we value entrepreneurs, who possess intellectual curiosity, are flexible and willing to keep adapting their vision to find the sweet spot of growth.

Your other responsibilities include:

• Leading a team of talented CRM-Marketers (currently 2 FTE)
• Developing our CRM strategy to increase the engagement of our existing userbase significantly
• Creating insights from data that result in strategies to improve retention, engagement, and LTV
• Applying a customer-centric approach to all our activities
• Exploring new ways/channels to delight our customers

Who are you

• 5+ years e-mail expertise with experience in a leadership role
• Track record of success in e-mail automation and customer journey creation
• Strong communication and stakeholder management skills
• Data-driven, creating insights from data that form the foundation for strategies
• Experience with marketing automation platforms (preferably customer.io)
• And finally, you are a hustler who likes to get things done

If you are interested in this role please apply via our website before the 9th of October.