Role Pitch

A key member of the Marketing team, the Customer Marketing Manager is a revenue-centric marketer who will increase customer satisfaction through engaging marketing campaigns and use it to leverage business success. The position directly benefits sales and marketing teams by increasing customer advocacy (including referrals, written and video testimonials, references), identifying cross-sell and up-sell opportunities, and increasing loyalty and retention.

Description

This role requires creative marketing and communication skills to engage and motivate. You are a personable, outgoing marketer who has a passion for understanding CloudPay’s customers and driving value from our installed customer base. While you need to be able to work independently, you also know the importance of collaborating across teams and functions to create an incredible customer experience and reach business goals.

Requirements:

• BA/BS in Business, Marketing, or a related field
• Minimum 5-7 years of full-time marketing experience
• Experience with Enterprise SaaS/technology solutions preferred
• Experience partnering with Key Accounts and Customer Success/Account Management teams to coordinate, communicate, and deliver offers and campaigns that resonate with customers along their lifecycle
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
• Proficiency with marketing automation systems and CRM (preferably HubSpot)
• A marketing portfolio of produced work

Key Responsibilities

Strategic Responsibilities

• Develop an overall plan to strengthen our partnership with customers to increase renewals, referrals, cross-sell, and up-sell opportunities
• Produce on-brand and on-message marketing materials which enable the Key Account Managers and Customer Success teams to effectively communicate with customers, ensuring continued education, adoption and success throughout the relationship lifecycle
• Identify key customers that can act as CloudPay evangelists through references, case studies, speaking opportunities, webinars, etc.

Additional Responsibilities

• Map the CloudPay customer journey to determine how and when to reach customers in ways that drive adoption and advocacy
• Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, events and account-based marketing tactics focused on lead generation and building the sales pipeline
• Develop annual marketing calendar and budget to support customer engagement and sales activation (cross-sell, up-sell)
• Work with the Marketing, Sales and Operations teams to collect, maintain and optimize customer data in the company CRM (HubSpot)
• Build out customer data profiles and assign personas and customer segments in the CRM
• Tailor and customize campaign-specific segments to persuade and influence specific customer clusters
• Collaborate with Key Account Managers and Customer Success on annual customer events and satisfaction surveys to understand customer needs and drive change throughout the organization
• Provide product feedback given by customers to the Product Management and Operations teams
• Target happy customers for upsell, cross-sell and advocacy opportunities
• Enable Key Account Managers and Customer Success Managers to be successful by creating sales enablement programs and providing expertise to help them identify opportunities to sell, by building campaign sequencing and resources that include message platforms, content, sales presentations and collateral, call scripts and automated email workflows
• Develop customer nurturing emails to support onboarding, adoption, retention, and renewal
• Cultivate renewals – collaborate with peers and contribute to programs that reinforce behaviors correlating with renewals, including in-product support, phone or email-based support, training attendance and product adoption

Benefits

Package and Benefits:

• Competitive annual salary
• 15 days annual leave, national holidays
• Private medical, Dental and Vision Care insurance
• Birthday leave
• Flexible remote working
• Employee Assistance Program (EAP)
• Personal and professional development opportunities
• Friendly working environment