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CRM Specialist Inactive job
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United States
3 years of experience
Bachelor education
40 hours per week
1001-5000 employees
10 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Salesforce Marketing Cloud

Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events.

About The Team

Fanatics Authentic provides the world’s largest selection of licensed sports memorabilia and collectibles! Our division is licensed by all the major professional sports leagues, player and team associations, and universities that supply 100% genuine product authentication to our fans. We offer once-in-a-lifetime “Fanatics Exclusive Athlete” event experiences providing fans the opportunity to interact with their favorite athletes at a Meet-and-Greet, Watch Party, Suite Experience, or Chalk Talk/ Q&A session. Our Game-Used partnerships have given us the ability to create the most exclusive products such as player and team gear directly from the arena or field, playing surfaces, and actual equipment.

The CRM Specialist is tasked with developing and supporting email initiatives across Owned Brand Sites. You will drive programs focusing on Micro-moment and Hot Market opportunities, retention and repeat purchase rates and other campaigns as tasked. You will leverage data to derive insights, identify opportunities, develop criteria and set up creative, content, contact, segmentation, expansion, and personalization strategies.

Duties And Responsibilities

The ideal candidate for the role has a passion for sports with a keen eye for marketing opportunities, specifically in the email space. This position requires a strategic thinker, yet creative mindset and strong attention to detail, ensuring strategic consistency across all elements of plan development and implementation.

This qualified individual will assist with the owned brands in email opportunities across multiple sites. Must have previous email knowledge and understanding of testing principles and campaign execution.


  • Creation of tickets for email campaigns
  • Craft compelling, relevant and timely email content and subject lines to effectively engage, inspire and drive awareness to our fans.
  • Develop email campaign audience criteria which include segmentation, cadence, sequencing and dynamic content targeting, through collaboration with the Director and or Manager, CRM
  • Assist in the creation and maintenance of merchandise product groups to align with emails
  • Identify and execute on secondary promotional opportunities (micro-moments, trends,etc)
  • Partner with ecom manager on promotional calendar opportunities and incremental and segmented sends
  • QA of onsite elements that are specifically tied to email
  • QA and execution for Owned Brand website emails during hot market events including non-business hours and weekends
  • Work with brand team on email deployment strategies for players, product lines, etc
  • Partner with DTC team on promotions and synergies through email
  • Ensure daily execution of email campaigns are deployed accurately and on-time.
  • Produce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement.
  • Other Ad-hoc requests as needed


  • Bachelor’s degree (Preferred: Bachelor’s degree in marketing, business or related field)
  • Experience with Email tools, Exact Target a +
  • Ability to think strategically, creatively and analytically
  • Strong organizational skills, able to manage multiple work streams simultaneously
  • Strong computer skills
  • Exceptional work ethic, ability to perform under pressure and meet deadlines
  • Ability to interact and to work collaboratively internally as part of a team and/or across teams
  • Self-directed/self-starter capable of highly autonomous work.
  • Sports fanatic or above average understanding of sports industry.
  • Strong results-orientation and operates with a data-driven mindset.
  • Proactive and inquisitive thinking. Understands and monitors competitive landscape, provides insight and recommendations to drive the program business forward as best in class.
  • Fanatical when it comes to detail. Ability to thrive in a fast paced, high growth organization and will be able to effectively prioritize the most impactful and important work on your plate and deliver on time.
  • Excellent communicative skills to effectively communicate across all owned brands GM’s and partners

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

3728 Phillips Hwy
FL 32207
United States