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CRM Specialist Jobs
Canada Goose
Canada
Toronto
5 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
1001-5000 employees
Senior
15 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Salesforce Marketing Cloud
Google Analytics
MS Office
MS Excel
MS Powerpoint
AMPscript
CSS
HTML

The Specialist, CRM is responsible for planning, building, and managing end-to-end execution of our pre and post purchase infrastructure for our CRM programs. You will work cross functionally with multiple departments and are critical in building a seamless consumer journey across Canada Goose globally. You stay abreast of current digital trends and technologies and are a thought leader in the digital consumer space.


Key Responsibilities

  • Assist the Manager, CRM with the planning and strategy of all Canada Goose global triggered programs with specific focus on the transactional and service triggered programs and 1:1 personalized programs that occur during the buying and own phase of a consumer lifecycle
  • Drive personalized communication that increases consumers’ engagement with the brand and lifetime value
  • Continual review of CRM business processes and channels, either by modifying existing processes/channels or creating new ones
  • Support in the planning, consolidation, and implementation of all relevant consumer data into one single source of truth for Canada Goose
  • Continuously improve the integrity of data in the CRM system – in being the champion, you influence others to enhance the quality of data
  • Support on QA of existing and new customer journey pre-purchase programs
  • Develop and maintain relationships with cross functional partners and vendors that support CRM systems and programs to understand application roadmaps, planned enhancements, and updates
  • Data legislation knowledge globally and education (GDPR, CASL, CANSPAM)
  • Support in the management, solutioning and integration of CRM technologies including but not limited to, Salesforce Marketing Cloud and Microsoft D365 to support commercial and community programs
  • Monitoring, resolving and escalating issues as they arise and has knowledge of industry best practices, changing platforms and can identify how these changes impact existing programs
  • Leads the creation of reports and dashboards that document revenue generation, campaign effectiveness, consumer engagement and present back to the business
  • Support with CRM budget management (e.g. invoicing, PO requests) and other CRM initiatives that include but not limited to, briefings, timeline management, process documentation and ongoing communication of program updates


Education, Qualifications And Experience

  • 5+ experience managing CRM or digital marketing programs
  • Experience with web analytics tools (including Google Analytics, Webtrends, and/or Omniture)
  • Proven experience with online marketing, automation solutions, marketing systems and CRM. Salesforce and/or Microsoft D365 experience is an advantage
  • University/College degree in marketing or business
  • Computer Skills: Excel, Word, Power Point, Outlook, analytics/business insights tools


Knowledge, Skills And Attributes

  • Experience with developing sustainable processes to improve efficiency and maintain data integrity
  • Ability to work with stakeholders, understand requirements, and drive a plan forward
  • Strong interpersonal and communication skills, including verbal, written and presentations
  • Strong independent decision-making, organizational, planning and problem-solving skills
  • Understands the importance in building and maintaining strong working relationships with internal and external stakeholders
  • Exceptional attention to detail and committed to a high degree of accuracy
  • Ability to multi- task and work efficiently under pressure
  • Entrepreneurial spirit - a clear sense of urgency to achieve results with a “can-do”, “let’s make it happen” attitude
  • Egoless nature
  • Deep understanding of CRM best practices by actively researching trends, curating inspiration, and monitoring innovations in the industry
  • A continuous learner, passionate and determined
  • Follows through consistently on work commitments and stops at nothing to deliver exceptional results


Working Conditions

  • Office Environment

We truly thank all applicants for their interest in joining the Goose Team, but only those candidates considered for an initial interview will be contacted.


Canada Goose Inc. is committed to delivering and improving accessibility in employment for all persons with disabilities. Accommodation is available, upon request, in the application and interview process and in the course of all other methods of selection of employees. Successful candidates for employment will be introduced to and trained in respect of all of Canada Goose Inc.’s human rights, accommodation and accessibility polices.



Canada Goose
250 Bowie Avenue
ON M6E 4Y2
Toronto
Canada