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CRM Marketing Manager Inactive job
Localize.city
This job has been closed. You cannot apply anymore.
United States
New York
4 years of experience
Bachelor education
40 hours per week
Internet
51-200 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
MS Powerpoint
MS Office
Google Analytics
CSS
HTML
AMPscript

Localize is a digital product that redefines how we live in cities. Today, as more and more urban data is made available, residents are scrambling to make sense of it all and how it will affect their future in the city. Localize marks a mature approach that responsibly bridges this gap. We use both public and private data analysis and cutting edge design and communication to equip real people with personalized knowledge, up to date market analysis and home suggestions that actually fit their needs.


About The Role


We’re looking for an A-list lifecycle marketing manager to join our growing marketing team.


In This Role You Will

  • Lead development and execution of a CRM messaging, content strategy and roadmap that will drive growth and retention. Leverage a multi-channel approach between email, SMS and site content
  • Develop and manage testing calendar and communications that will ensure high testing velocity while not diminishing the user experience
  • Develop segmentation and targeting strategies for marketing campaigns and lifecycle flows. Partner with other departments (R&D, Product, Analytics) as needed
  • Monitor and report on key marketing metrics for campaigns and overall CRM programs. Identify areas of opportunity to maximize engagement and retention among users
  • Conduct data-driven campaign analytics and make recommendations on change to tactics or strategy as applicable. Lead and assist with development of dashboards and ongoing reporting.
  • Champion the CRM system and lead implementation of that system within the organization
  • Partner with the creative team to support the execution of marketing programs


Requirements


You’ll be successful if you have:

  • 4+ years of of experience building, optimizing and deploying email campaigns
  • Salesforce Marketing Cloud (or similar platform) experience
  • Strong understanding of email fundamentals: list management, deliverability, segmentation, KPIs
  • Solid analytical skills and the ability to leverage data for insights and action
  • Ability to quickly build relationships with other teams
  • Ability to manage multiple projects at once in an ever-changing environment
  • Understanding of HTML / CSS coding is a bonus


Localize.city
35 W 31st St
New York 10001
New York
United States