We are Places for People Group; we are placemakers; our work impacts on the lives of people across the U.K. – providing homes to live in, communities to retire to, spaces to stay active, supported homes for independent living, and student accommodation. Our places work when they work for everyone.
How do we do all this? By surrounding ourselves with customer-focused people, innovative people and driven people. Our people live and breathe our SPIRIT values; we are the place for spirited people.
So, we want you to join us and the 12,000 other colleagues on our journey; colleagues who have helped us create places, maintain 195,000 homes, manage £4 billion of assets and teach 75,000 children to swim each week.
More About Your Role
As this is a newly created position, there is a real opportunity to make a difference and make this role your own. You will support the strategy and development of the organisation's CRM marketing communication activities. Your main focus will be on CRM marketing, you'll enjoy creating both content and campaigns directly for our target audiences across Email and SMS marketing channels, with a strong focus on lead generation and nurturing.
This is a customer-focused role and you'll play a critical role in supporting the delivery of the multi-channel marketing plan across key retention channels such as email and SMS to drive the most optimal customer experience.
You'll benefit from working as part of the Group Marketing Team and you'll specifically lead on the coordination and delivery of email campaigns and SMS marketing, email template creation, best-practice approach, A/B testing and analysis.
Please note that this is an agile role as we will give you all the tools that you need to do your role effectively from home; although there will be the requirement to travel to our Preston office as and when is required.
For more information please download our job profile available on our website.
More About You
You will have previous experience within a CRM marketing role. You'll be passionate about the customer journey and how to effectively engage customers. Due to the nature of the role you will be highly skilled communicator that can persuade and influence in a positive way. You'll understand the importance of GDPR and the importance of integrity in all that you do.
You'll have attention to detail with a need to continuously measure success and improve process. Experience using Mailchimp, Salesforce marketing cloud, DotDigital or similar is needed.
Our ambition gives you all the challenge you could wish for and that's why we can offer you tangible and exciting career progression in a diverse and pioneering business.
Here people can flourish, thrive, better themselves and work in fantastic communities with inspirational colleagues and customers.
We know that there's always more we can do to make you smile, that's why we offer a comprehensive benefits package to help colleagues save money or make their lives a little bit easier; from a pension, generous holiday pay, training, sick pay, and free or discounted gym membership – to a wealth of extra perks including interest-free loans for colleagues, discounts and offers on thousands of retailers, restaurants and leisure outlets and much more.