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CRM Marketing Executive Inactive job Remote job - United Kingdom
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United Kingdom
3 years of experience
Bachelor education
40 hours per week
Broadcast Media
10,001+ employees
25 holidays
Dental Insurance
Medical Insurance
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel

Job Introduction

Want to be part of one of the biggest digital transformations the BBC has ever undertaken? If you love everything CRM, we’re looking for a CRM Executive to join our growing Direct Audience Engagement team.

The BBC is redeveloping its online services to give audiences a more personalised experience. At the core of this project is BBC Account, the BBC’s central identity management system, which unlocks a number of personalised services across multiple BBC websites and apps.

This specialist CRM role will be crucial in ensuring we continuously acquire new BBC account holders, educate them about the benefits of having a BBC account, and drive them to next best actions.

This role will utilise registration data and message sequencing to power personalised journeys and timely onboarding communications across several marketing channels, so previous experience in

CRM automation and early-stage funnel marketing for welcome or nurture programs is essential.

Role Responsibility

Campaign Delivery

  • Develop campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms.
  • Assist the Marketing Manager and Head of Marketing in working upstream with stakeholders, shaping content/genres/programmes or products.
  • Lead the delivery of effective and impactful creative work that reflects brand guidelines.
  • Ensure campaigns are delivered within budgets and timeframes.
  • Work with internal creative teams (pictures/radio cross trails), Social Media, Communications, Audiences & external agencies.
  • Ensure all marketing and communications activity is correctly complied (reflecting BBC Brand guidelines) and is in line with BBC Editorial Guidelines.

Strategy and Planning

  • Help shape the evaluation process: contribute to regular reviews with colleagues and stakeholders to review core campaign output.
  • Help manage the budget for the channel/genre/product campaigns and ensure campaigns are delivered within budgets and timeframes.
  • Support the planning process and execute activities within marketing plans for specific campaigns based on campaign briefs and media strategies.
  • Work closely with multiple BBC stakeholders to deliver projects with their full support.
  • Contribute to regular reviews with managers and stakeholders to review campaign output vs brand guidelines.
  • Manage and mitigate risks and issues; escalating as appropriate.
  • Leadership, Relationships and Development
  • Help support and develop marketing co-ordinator(s); and deputise for marketing manager if required.
  • Establish great working relationships with Audiences, Social Media, Communications & Media Engagement teams.
  • Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans where possible.


  • Drive efficiency and effectiveness in everything the BBC delivers to provide value for money for BBC licence fee payers
  • Comply with all relevant BBC safety rules, procedures and guidelines, and be aware of responsibilities under the BBC safety policy
  • Comply with the BBC’s policies on Diversity and to apply the principles of the policy when carrying out the role
  • Contribute to making M&A a fantastic place to work and to attract the best people.

Are you the right candidate?


The Marketing Executive is expected to have marketing experience within the media industry or an industry with similar scale and complexity.

In this context they will need to demonstrate knowledge and successful experience of:

  • Delivering multi-media marketing campaigns from brief to evaluation
  • Working with in-house and third-party creative resources
  • Budget and project management; efficient use of resources
  • Driving collaboration across organisational boundaries
  • Managing critical stakeholder relationships
  • Analytical approach, able to critically evaluate ideas and information
  • Effective written and verbal communication, with good presentation skills
  • Able to embrace change, and make improvements to working practices
  • A successful leader, able to manage self, lead campaigns and campaign teams within a complex matrix environment
  • Passion for and a good understanding of the BBC
  • Ability to meet and set targets and deadlines whilst managing a wide range of concurrent activities.
  • Experience in the use of sophisticated CRM solutions including email, contact selection, open contextual and multi-variant testing
  • Experience deploying push notifications that connect to segmented lists and first party data
  • Experience deploying social media paid advertising posts connected to first party data
  • Experience with database management, list segmentation, audience profiling and contact targeting
  • Analytics experience to understand and interpret ROI metrics


  • Understanding of editorial and other compliance policies
  • Understanding of BBC Brands, knowledge of the broadcasting industry and a demonstrable interest in its output

Package Description

Band: C

Contract type: Permanent - Full Time

Location: London

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application

There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  • Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits - We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18 th March until further notice all assessments and interviews will be conducted remotely. For more information go to

Portland Pl
United Kingdom