Freedom Solar Power is the tenth-largest solar installer in the U.S. Founded in Austin in 2007, we now serve Texas, Colorado, Florida, North Carolina, and Virginia! Our residential and commercial solar reputation is based on our dedication to quality and service. At Freedom Solar Power, our mission is to empower everyone to get clean, affordable, and reliable energy from the sun. We take great pride in living by these 6 core values every day:

Our mission is the heart of who we are! It’s part of why we’ve been voted Best Places to Work in 2019 and 2020 by the Austin and Houston Business Journals!

Freedom Solar Power is looking for a CRM Marketing Automation Specialist to contribute to Freedom Solar’s CRM acquisition & lifecycle marketing efforts. You will be responsible for executing email and SMS touch points across all of the prospect and customer lifecycles and a key driver of sales and engagement strategies. The ideal candidate is detail-oriented, highly organized, able to work in fast-moving environments, and a team player. You are likely a good fit for our team if you are hungry to learn, test, and optimize. This is a great opportunity to play a role in shaping this business unit going forward.

Essential Functions and Duties:

• Set up Hubspot instances, campaign execution, workflow management, and reporting to improve the marketing funnel metrics and support the company’s aggressive growth goals
• Support end-to-end execution of email, SMS, and digital marketing campaigns, including audience segmentation, build, QA, deploying, and measuring the impact of workflows. Improve email and SMS quality, delivery, and performance
• Understand the framework of campaigns, lead routing, list uploads, integrations/webhooks, and data management between sales and marketing systems
• Assist Digital Marketing Manager in the management and optimization of our inbound campaigns and messaging
• Strategically recommending new A-B testing, new triggers or workflows, and personalized messaging, leveraging our analytics and pulling from your expertise in CRM
• Work collaboratively with design & copy stakeholders to execute lifecycle campaigns throughout the different events in a customer's lifecycle
• Constantly provide the copy & design stakeholders with as much insight into copy/design performance to ensure they're as informed as you on what's working and what's not
• Partner with marketing team members & product team leads to develop and implement a best-in-class lead generation strategy for established markets and as we prepare to launch into new markets

Qualifications:

• 2-4 years of experience with CRM lead management
• Proven track record of improving engagement, conversion goals, and retention via email/SMS channels
• Excellent project management skills
• Strong organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
• Ability to thrive with tight deadlines
• A systems-thinking approach to understanding and build complex logic flows

Knowledge, Skills and Abilities:

• Knowledge of analytics tools (Google Analytics, Google Tag Manager, Hubspot Reports)
• Proficiency in HTML/CSS
• Experience with Hubspot (or similar CRM tool) & WordPress
• Critical thinker who can take an abstract, ambiguous request and use a systems-thinking approach to break it down into system logic and visualize a build
• A learner who’s always ready for more and is excited to continuously improve the process
• Service and “customers first” mentality always looking to be helpful to stakeholders

Freedom Solar Power recognizes that talented people are attracted to companies that provide competitive pay, upward mobility, and exciting fast-paced culture. For this reason, we offer a growing Benefit Plan that includes the following:

Medical, Dental, and Vision Insurance

100% Company-Sponsored Short-Term Disability

401(k) Employer Matching

Weekly Pay Dates

3 Weeks PTO

8 Paid Holidays

Team Building Events!

Upward mobility Opportunities!