This is a new role dedicated to working on our recently implemented CRM Marketing and Automation solutions; Salesforce and Salesforce Pardot. You'll be responsible for developing, executing, and optimizing our email and marketing automation strategies. Additionally, you'll play a pivotal role in creating a unique Mapiq experience for our prospects, clients, partners, and employees through personalized and multi-touch communications.
What does the role entail?
- Define, implement, and optimize all recurring and ad-hoc marketing initiatives and campaigns through Salesforce Pardot in collaboration with the Marketing, Sales, Product, and Customer Success teams
- Build automated customer journeys, addressing all customer journey stages from lead generation and lead nurturing to reactivation campaigns
- Manage all marketing automation architecture, data, and processes, proactively researching and implementing the latest best strategies and practices to fully leverage the platform's capabilities
- Identify, set, and monitor key metrics to measure the success of our campaigns, run experiments, and leverage B2B customer data to continuously improve performance
We're working in a rapidly growing industry, and we wouldn't be able to keep up without the talented people we have at Mapiq. We always strive to hire people that bring their own ideas, background, and culture to help us raise the bar with us.
- The freedom of a hybrid working environment: work remotely as much as you want, and come to the office whenever you like.
- We think work is about reaching goals and developing yourself professionally and personally. We care about your well-being and offer free mental health support.
- We have 90+ employees who have built a strong community of board game enthusiasts, sports fanatics, coffee lovers, and more! Feel free to be yourself and have fun!
- Competitive pay: to us, that means that we pay you what seems fair to us, based on your current experience and skills. We'll discuss salary with you during our first interaction to ensure you know what to expect.
- Please let us know if you think specific tools or devices should be part of your job offer. We will also provide you with € 300 reimbursement to improve your home office, so you'll always be comfortable!
- And of course, we provide a pension plan, holiday hours, and travel reimbursement.
At Mapiq we create flexible work solutions dedicated to making offices smarter, happier, and more sustainable. Our smart workplace technology provides companies around the globe with the tools they need to foster creative and collaborative hybrid working. We are rapidly growing and always on the lookout to hire ambitious individuals who will bring their ideas, background, and culture to the Mapiq team.