Spread the Sweat and Joy lifestyle
OneFit motivates people across the Netherlands to enjoy working out. Our platform connects members by providing them with a diversity of the greatest workouts and local communities of inspiring people. This way we enable members to live an active, healthy, and balanced lifestyle: the Sweat and Joy lifestyle. Because we believe in the Joy of breaking a Sweat.
OneFit is part of Urban Sports Club. Together we form the largest platform in the European fitness industry. We give our members access to over 10.000 workout locations in the Netherlands, Germany, Portugal, France, Italy, Belgium, and Spain. Apply now and help us continue to grow Europe’s largest sports community
Senior Digital CRM Marketeer
You will be leading our Digital marketing activities to improve member acquisition and loyalty programs
You are part of the Marketing team (Content & Brand Manager and Jr. Content Marketeer) and will report directly to the Managing Director. At OneFit we all work together in small and highly effective teams so close alignment with stakeholders from all other departments is daily bread and butter. Besides the Dutch operations we also work in close collaboration with our international teams throughout Europe and our Headquarters in Berlin.
Tasks and responsibilities:
- You will manage and challenge our online acquisition and retention campaigns in close cooperation with our headquarters (Berlin).
- Manage the online budget and optimize performance across all online owned and paid channels.
- Manage CRM (we use Airship) activities and roll out the retention strategy to drive member loyalty.
- Set up marketing automation; automate user journeys and make the processes smarter.
- You will further drive the implementation of our CRM system together with the product team to fully support optimal user journeys (such as onboarding) and transactional communication from scratch.
- You will analyze and optimize (email) campaign performance to improve operational, acquisition and engagement mailings.
OneFit has a strong and loyal user base in the Netherlands amongst the B2C audience. Our plans are to grow bigger, better and faster. One of our key growth pillars is the B2B Market. Experience in the B2B Arena comes with a big pre in our search for the ideal candidate for this role
Who are you?
- You have at least 7 years of experience in an online digital marketing role (email & digital advertising)
- You’ve been around in the world of both B2B and B2C.
- You can set up retention experiments and A/B tests to make data-driven decisions to improve performance.
- You are well trained in the world of Online Advertising, SEO and SEA and come with a few Google certified badges.
- You are fluent in English and Dutch
- You are a self-starter with creative ideas and energy to realize them! Great team and communication skills, positive attitude, and strong motivation to learn.
- You have proven stakeholder management & project management skills
- This position requires a self-motivated individual with excellent analytical skills that will rock our world. You will need to be attentive to details, willing to constantly learn and be curious.
Last but not least:
Our mission is “A world where everyone enjoys doing sports”
Have an honest look in the mirror and can you find yourself in our key values:
- Surf the Wave of Change
- Leave your Ego at the door
- Put yourself in the others shoes
- Take ownership
- Embrace vulnerability
- Challenge yourself and others
Apply directly with an English CV and cover letter by submitting your information at the bottom of this page.