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CRM Manager, Lifecycle Marketing Jobs
Babbel
United States
New York
2 years of experience
Bachelor education
40 hours per week
E-Learning
501-1000 employees
Manager
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Braze
Google Analytics
MS Office
CSS
HTML

We are hiring a CRM Manager, Lifecycle Marketing to join our NYC office!


About Babbel:

At Babbel, we believe that everyone should have the chance to learn a new language. Our products are available worldwide across multiple platforms and support those who take joy in learning outside of work or school. Millions of users are benefiting from 9,000+ hours of language content created by Babbel's team of in-house language experts. Our professionally-designed courses are available for 14 languages via the Babbel website as well as on mobile devices, podcasts, and in live virtual classes through our new Babbel Live product.


Babbel has just been named a 2023 "Most Innovative Company" by Fast Company has been recognized on the GSV EdTech 150 list for multiple years. Since its founding in 2007, the company has grown to become the market leader in app-based and virtual-class language learning. More than 750 team members from 70 countries share in Babbel's purpose of creating mutual understanding through language.


Babbel is headquartered in Berlin and has an office in New York City, where this position is based.


About the role:

The Lifecycle CRM Manager will define and implement email, in-app and push notification programs to build long-term relationships with our subscribers. Your efforts will boost engagement, drive retention, reduce churn and ultimately increase revenue and customer lifetime value. The work you do will directly impact the way in which millions of learners learn new languages.


This position calls for a hands-on approach, an entrepreneurial spirit, as well as the ability to formulate and define strategic direction.


The ideal candidate possesses extensive understanding of customer journeys and expertise in lifecycle marketing strategies, enabling the creation of effective initiatives. You will work directly under the Director of CRM and in close collaboration with the executive leadership team.


You will:

  • Define the vision, strategy, and roadmap for the lifecycle marketing function aimed at growing product engagement, customer satisfaction, and subscriber lifetime value
  • Execute new strategies to drive engagement with our current subscriber base and lower churn
  • Develop, implement and optimize user onboarding, upsell and cross-sell strategies, re-engagement and win-back campaigns
  • Identify leading drivers to motivate new subscribers, maintain engagement, and reactivate dormant users
  • Manage end-to-end creation and deployment of highly targeted and personalized CRM campaigns across e-mail, in-app, and push notifications
  • Build automation and personalization to create a relevant dialogue with subscribers
  • Design test plans to optimize and improve performance of campaigns
  • Lead analysis and report on results of marketing efforts
  • Collaborate with creative and product teams to maintain a consistent, on-brand voice and messaging
  • Identify and build strategies to leverage new technologies, platforms, and channels to reach and engage our audiences.


You have:

  • Experience in CRM and retention/lifecycle marketing
  • Hands on experience building out email, in-app and push marketing campaigns
  • Comfortable working within marketing automation platforms and ESPs such as SalesForce, Emarsys, Braze, Customer.io, etc
  • Experience with BI platforms such as Looker, Tableau, Google Analytics, Amplitude
  • Strong understanding of email best practices and global compliance regulations (CAN-SPAM, CASL, GDPR, etc.)
  • Working knowledge of email HTML, CSS, and liquid logic
  • Data-driven with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations
  • In-depth understanding of a/b and multivariate testing methodologies
  • A keen creative sensibility with exceptional written and verbal communication skills
  • Experience in B2C tech company or at a subscription-based business is a major plus
  • Multilingualism is a plus; strong interest in language is a requirement


Benefits:

  • Working at an international start-up with a strong sense of mission
  • Bonus eligible and generous 401K matching
  • Responsibility from day one; you can make an impact!
  • Strong skill and career development, frequently working closely with the SVP, CEO and other managers
  • 3 full weeks of PTO (20 PTO days) every year with additional tenure-based days after 2 years
  • 3 weeks "remote" work from anywhere
  • Flexible and hybrid work environment , with 2 days per week required in office


Salary Information:

  • In New York City, the reasonable annualized full-time base salary for this role is $100,000 - $110,000; placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level


Babbel is an equal opportunity employer committed to diversity and inclusion.

Babbel
149 5th Ave
NY 10010
New York
United States
Apply now

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CRM Manager Lifecycle Marketing Inactive job Remote job - USA
Babbel
This job has been closed. You cannot apply anymore.
United States
New York
years of experience
Bachelor education
40 hours per week
E-Learning
501-1000 employees
Entry-level
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Braze
Google Analytics
MS Office
CSS
HTML

Babbel is hiring a CRM Manager, Lifecycle to join our NYC office. The Lifecycle CRM Manager will define and implement email, in-app and push notification programs to build long-term relationships with our subscribers. Your efforts will boost engagement, drive retention, reduce churn and ultimately increase revenue and customer lifetime value. The work you do will directly impact the way in which millions of learners learn new languages.

What you will do:

  • Manage end-to-end creation and deployment of highly targeted and personalized CRM campaigns across e-mail, in-app, and push notifications
  • Execute new strategies to drive engagement with our current subscriber base and lower churn
  • Develop, implement and optimize user onboarding, upsell and cross-sell strategies, re-engagement and win-back campaigns
  • Identify leading drivers to motivate new subscribers, maintain engagement, and reactivate dormant users
  • Build automation and personalization to create a relevant dialogue with subscribers
  • Design test plans to optimize and improve performance of campaigns
  • Lead analysis and report on results of marketing efforts
  • Collaborate with creative and product teams to maintain a consistent, on-brand voice and messaging
  • Identify and build strategies to leverage new technologies, platforms, and channels to reach and engage our audiences.

Qualifications:

  • Experience in CRM and retention/lifecycle marketing
  • Hands on experience building out email, in-app and push marketing campaigns
  • Comfortable working within marketing automation platforms and ESPs such as SalesForce, Emarsys, Braze, Customer.io, etc
  • Experience with BI platforms such as Looker, Tableau, Google Analytics, Amplitude
  • Strong understanding of email best practices and global compliance regulations (CAN-SPAM, CASL, GDPR, etc.)
  • Working knowledge of email HTML and CSS
  • Data-driven with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and make recommendations
  • In-depth understanding of a/b and multivariate testing methodologies
  • A keen creative sensibility with exceptional written and verbal communication skills
  • Experience in B2C tech company or at a subscription-based business is a major plus
  • Multilingualism is a plus; strong interest in language is a requirement

Benefits:

  • 4 weeks PTO every year
  • Flexible and hybrid work-from-home policy
  • Great health insurance and FSA account
  • Generous 401k match

Babbel is an equal opportunity employer committed to diversity and inclusion.

About Babbel

At Babbel, we believe that everyone should have the chance to learn a foreign language. Our products are available worldwide across multiple platforms and support those who take joy in learning outside of work or school. Millions of users are benefiting from 9,000+ hours of language content created by Babbel’s team of in-house language experts. Our professionally-designed courses are available for 14 languages via the Babbel website as well as on mobile devices, podcasts, and more.

Fast Company Magazine recognized Babbel as the most innovative education company of 2016. Since its founding in 2007, the company has grown to become the market leader in app-based language learning. More than 700 team members from 50 countries share in Babbel’s mission to enable everyone to learn a new language. Babbel is headquartered in Berlin and has seen impressive growth in the US in the past few years.



Babbel
149 5th Ave
NY 10010
New York
United States