As a CRM Manager - Direct & Digital Emails, you will manage the setup and execution of direct & digital email campaigns along the customer journey. You will be managing, monitoring and developing the customer experience in 12 countries.
WHERE YOUR EXPERTISE IS NEEDED
- You manage and develop the customer lifecycle tactics and initiatives within the direct & digital mailing channel to maximize the customer lifetime value through segmentation and personalized content
- You analyze large data sets & our customer lifecycle to identify direct & digital mail marketing opportunities that drive user engagement and you proof your hypotheses through A/B testing
- You are the key interface for projects in order to facilitate direct & digital mail marketing strategies with internal & external stakeholders
- You are using technologies and tools confidently and contribute to the development of new technical solutions and trends
WHAT WE’RE LOOKING FOR
- You have 2+ years of experience in a customer-facing marketing or e-commerce role and a degree in economics for similar fields
- You have an analytical mindset and urge data-driven decision-making
- You speak English and German fluently, both written and verbally.
- You are a team player with enthusiasm and commitment and have a sense for customer needs and trends
- This is a 1-year work contract with possibility of extension
PERKS AT WORK
- Competitive salary, employee share shop, 40% Zalando shopping discount, discounts from external partners, centrally located offices, public transport discounts, municipality services, great IT equipment, flexible working times, additional holidays and volunteering time off, free beverages and fruits, diverse sports and health offerings
- Extensive onboarding, mentoring and personal development opportunities and an international team of experts
- Relocation assistance for internationals, PME family service and parent & child rooms* (*available only in select locations)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.