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CRM Manager B2C & B2B Inactive job
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5 years of experience
Master education
40 hours per week
501-1000 employees
25 holidays
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Onsite coffee bar
Company social events
Adobe Campaign

TheFork, a TripAdvisor® Company is the leading online restaurants reservation platform in Europe, Australia and Latin America, with a network of around 80,000 restaurants worldwide, 28 million app downloads and present in 22 countries around the globe.

TheFork connects restaurants and diners.

Through TheFork (website and application), as well as through Tripadvisor, users can easily select a restaurant according to preference criteria (such as the localization, type of cuisine, restaurant type and average price), consult user reviews, check real-time availability and instantly book online.

TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

We are looking for an experienced and passionate CRM Manager to join our expanding team in Hamburg. You’ll have in your team 2 people (1 FTE & 1 intern) to support you within your area.

What You Will Do


  • Build a campaign plan for CRM B2B & B2C in Germany, Austria and Switzerland
  • Write, build, define targets and set up the B2C communications via Braze in Germany & Austria
  • AB Test continuously
  • Report, analyse & make recommendations on changes to bring to running local campaigns
  • Imagine future winning campaigns
  • Follow performances, improve and develop new trigger campaigns
  • Be the main contact of the rest of the teams needing you to reach restaurants and clients
  • Share best practices on the cluster level


  • Build a campaign plan for the Sites (desktop & mobile) & Apps (iOS & Android)
  • Brief brand & design teams to get assets
  • Set up banners
  • Manage our tool Early Birds
  • Elaborate flows based on customer data
  • Set up the rules to suggest products to customers
  • AB Test again and again
  • Share best practices on the cluster level

Main Competences

Who you are :

  • Master’s Degree in Marketing studies
  • You’ve already had a successful experience in CRM of 5 years
  • You’ve already used one of those CRM tool (Salesforce, Pardot, Braze, Adobe Campaign…)
  • Excellent written communication skills, with the ability to create inspiring newsletters
  • You like playing with Customer Data and you have strong capacity of analysis
  • Understanding of the digital marketing
  • A wide degree of creativity
  • You have already managed a team in your past experience(s)
  • Native level of German, fluent in English
  • You love food

What We Offer

  • A permanent Contract
  • Start date : by July 1st 2021 - to be discussed
  • International working team & environment
  • Great office in the city center close to the Elbphilharmonie

Our Values, Our Culture

We strongly believe in our values, which are the pillars of our culture. We use them every day at TheFork, when we make decisions, collaborate as a team or respond to our customers.

These values are fundamental to us and we like talking about them more than anything else.

  • #ActLikeAnOwner
  • #WeAreBetterTogether
  • #WeNeverStopLearning
  • #WeLoveOurCustomers
  • #SpeedWins
  • #WeBelieveInTransparency

Am Kaiserkai 39
20457 Hamburg