At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

Job Description

POSITION OVERVIEW

Reporting to the Director Marketing for the RW&CO brand, the Manager CRM is responsible for maximizing the customer acquisition and retention journeys in our email and media channels. This leader plays a key role in defining our strategy and driving performance both online and in-stores – aligning with our overarching vison of creating unforgettable customer experiences and propelling our brand into the future.

RESPONSIBILITIES

• Lead all loyalty and email marketing activities, with focus on KPI performance;
• Oversee digital media customer segmentation activities, delivering on both brand and performance objectives;
• Own segmentation for both the email marketing and digital media calendars;
• Manage CRM Analysis team to develop optimal segmentation strategy as well as with internal and external media partners, leading strategic briefing and subsequent coordination;
• Oversee the effectiveness of automated customer journeys across our email touchpoints;
• Lead competitive analysis of email and media market, draw and implement best practices.
• Lead customer driven analysis to identify and help drive and recommend initiatives that would increase the brands customer lifetime value.

Qualifications

QUALIFICATIONS & COMPETENCIES

• Bachelors degree in Business Administration or equivalent;  
• Minimum 7 years of proven experience in digital marketing or related field. Retail experience is an asset;
• Demonstrated ability to drive analytics and strategy;
• Influential and clear communication style;
• Bilingual.

Additional Information

What we offer (Why work with us):

• A competitive benefits package (Full Time Employees Only)
• Paid Time Off ( Sick Time, Flex Days & Vacation (Full Time Employees Only)
• Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
• 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
• Generous Employee Referral Policy (50$-500$)

If this inspires you…let’s talk. Send us your resume today! 

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience. 

We thank all applicants. Only selected candidates will be contacted.