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CRM Manager Inactive job Remote job - Germany
Kaia Health
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2 years of experience
Bachelor education
40 hours per week
Computer Software
51-200 employees
24 holidays
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Gym membership
Employee Discount
MS Excel
MS Office

Kaia is a mission-focused health technology company.

Our story began in 2016, when our founders Konstantin Mehl and Manuel Thurner, set out on a mission to bring affordable and accessible relief to millions of people with chronic conditions. No strangers to chronic pain themselves, they decided to innovate ways to remove the obstacles many people experience in getting the leading-edge care they need in order to live their best lives.

How do Kaia apps work? Kaia uses a dynamic AI-powered algorithm. Our programs are based on multimodal rehabilitation, a holistic approach to managing chronic conditions. Our users have easy access via smartphone and tablet to our programs for back/hip/knee pain and COPD using this evidence-based approach.

Five years into our story, we are a leader in digital therapeutics, with 500,000+ users worldwide. Having raised $125 million from investors such as Optum Ventures, idInvest, and Balderton Capital. We are poised to create a global footprint in digital self-care; Kaia is patient empowerment made easy.

The regulatory landscape is quickly adapting to the digital ecosystem. Therefore, our mission and strategy bring new opportunities for exceptional talent to join our journey. With over 100 “Kaianeers” spread across the globe, we need now, more than ever, specialized talent to help take our mission further.

We are looking for an experienced CRM manager who will be a part of scaling our marketing organization and be a critical part in accelerating growth for our products. You will report to the VP Marketing. You would work along other members of the growing marketing team, like a copywriter and an acquisition campaign manager on daily business tasks, as well as other CRM managers on the product and marketing automation teams. Your main focus is on platform setup and campaign design, as well as future growth opportunities. You are a highly motivated person and know marketing platforms like Selligent or Braze by heart.

The role is Germany remote.

You will thrive in this role if you have:

  • done it before: Show us that you have designed, set up, executed, analyzed and tweaked successful CRM campaigns for mobile apps before.
  • experience running successful customer acquisition and activation campaigns
  • a passion for data: analyze and report on experiment performance, communicating learnings, progress, timelines, and results
  • a hands-on mentality, be open to learn new things in different fields
  • strong quantitative skills and analytical mindset with academic training;
  • an eye for detail but also the big picture in mind
  • high EQ and excellent communication skills in German and English (required)
  • experience with a cloud marketing platform like Selligent or Braze

Ideally you also have:

  • at least 2+ years of experience in the field of CRM in a growth marketing team
  • an analytical mind and a mastery of campaign A/B testing.
  • You take a data-driven approach to derive insights and adjust strategy accordingly.
  • CSS/ HTML skills (for email adjustments)
  • you know how to analyze and improve campaign KPIs across all channels
  • experience in working in a healthcare setting or being exposed to medical regulation regarding data privacy.

Some of the benefits of being a Kaianeer:

  • You can directly influence the future of digital health in a team of industry experts and digital shapers.
  • You will work alongside serial entrepreneurs (previously founded and scaled another startup, Foodora).
  • You’ll enjoy accessible leaders, a hybrid (home/office) or remote work environment, and flexible vacation and working times.
  • We support your professional development and have a budget and PTO set aside for you just for that!
  • Happy hours, team events, and knowledge-sharing sessions.
  • Join us if you’re looking for an entrepreneurial adventure and an exciting place to grow personally and professionally.

What we offer in Germany:

  • A competitive salary
  • Occupational pension plan opt-in
  • Gym membership subsidy
  • Mobile Plan
  • Child Care subsidy opt-in
  • Transportation Allowance up to 60€ per month
  • Meal allowance up to 100€ per month
  • A laptop of your choice (Mac or PC) up to 2,000€
  • 600€ budget for peripherals
  • An annual budget of 1,200€ dedicated to your personal development
  • 24 days PTO + flexible PTO, plus 4 days personal development days off
  • Complimentary access to Kaia app
  • Free beers after 6pm in the office & Free fruits
  • Centrally located office in Munich (Sendlinger Tor)

Kaia Health
Herzog-Wilhelm-Straße 26
80331 München