JENNIFER FISHER is seeking an experienced self-driven CRM Manager to join our dynamic growing team. The CRM Manager will be focused on strategically building and leading day-to-day execution of CRM programs to improve client retention and client evolution through optimizing digital marketing initiatives such as email and SMS marketing. The CRM Manager will collaborate with cross-functional teams in developing innovative programs to improve KPI’s around sales revenue, conversion rates, and repeat purchase rates.

As an integral part of Jennifer Fisher, the CRM Manager will be responsible for but not limited to:

• Oversee all functions of CRM from start to finish
• Provide and analyze CRM reports to recommend opportunities throughout e-commerce and store business to retain and re-engage clients and increase sales revenue
• Monitor and summarize CRM KPIs for each individual store
• Prepare weekly, monthly, and quarterly CRM reports to identify trends, insights, and tool optimization related to marketing strategies to leverage business needs
• Manage reporting on effectiveness and ROI on all cross-channel campaigns, email, SMS, events, collaborations, etc.
• Develop and lead email marketing and SMS marketing programs, campaigns, and calendars
• Develop more personalized campaigns by shopping behavior and demographics
• Plan and execute direct mail promotions
• Own campaign performance analysis and create customer segments to deliver the most effective message across CRM platforms
• Utilize excel, CRM platform analytics, shopify/netsuite, and google analytics to identify areas of improvement to turn data into actionable insight
• Continually evaluate strategies/systems/tools to ensure all communications are optimized for performance and are effectively engaging clients
• Partner with E-Commerce and PR teams to ensure copy, assets, and creative direction is on brand for email and SMS marketing and other CRM programs
• Support the Sales Director and Client Experience Director with client experiences
• Keep the team informed and/or train on the digital activities and tools when appropriate to maximize client engagement
• Manage external vendor relationships

Our Ideal Candidate

• Bachelor’s Degree in Business, Marketing, or related field
• 4-5 years of experience in a relevant position in CRM/Marketing/Ecommerce
• Strong planning skills and working experience of e-commerce marketing tools/software: Email/SMS, klaviyo, website analytics, promotional planning, digital advertising, and reporting in CRM platforms and excel
• Experience working with client data, understanding KPIs, and running and analyzing reports
• Knowledge of Shopify and Netsuite preferred
• Outstanding verbal and written communication skills
• Strong analytical background
• Expertise at project management, leading multiple projects simultaneously without losing sight of either big picture or the detail
• Solution-oriented, resourceful, and takes initiative
• Excellent time management, organizational, and follow through skills
• Ability to prioritize, adapt to change, and meet deadlines in a fast-paced environment
• Both an individual contributor and a team player working with cross functional teams
• Understanding of selling best practices and/or experience in luxury retail

Position Type

Full time, preferably in office

Salary Range:

$90K - $95K