We have an opportunity for a CRM Manager to join our growing marketing team to deliver a transformative CRM strategy for Bark. Reporting directly into the Head of CRM, the CRM exec will have experience in owning campaigns, lifecycle automation, segmentation & content personalisation to improve customer and professional retention as we continue to test, learn and scale our CRM programmes.

You will be a passionate, proactive and highly organised marketer, helping to deliver a best in class CRM experience for our customers in turn helping to retain them.

This role will suit someone who wants to be part of a close knit, sociable team, enjoys collaborating with other departments and making data led decisions all whilst creating a best in class CRM experience for both customers and professionals alike.

Responsibilities

• Plan and execute cross-channel communications, campaigns and programs
• Manage set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion
• Own, plan and implement testing strategies, including A/B/MVT
• Optimise performance of existing campaigns/automations
• Oversee campaigns from creation to execution, including analysis and reporting
• Build emails, push notifications and SMS
• Be comfortable with audience selection, segmentation & analysis
• Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently
• Own post campaign reporting & highlighting key findings

Perks and Benefits

• Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
• Flexible working policy with a central office in London
• Private health insurance run by Aviva including dental cover
• Personal annual L&D Budgets with £1,000 to spend on your development
• Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
• Fully stocked kitchen and weekly team lunches
• Financial advisor
• Cycle to work scheme
• Regular wellness weeks with industry leading talks through to massages in the office
• Being at the forefront of an industry with new and exciting problems to solve

Job requirements

Requirements

• A minimum of 3 years email marketing experience
• Good experience with an ESP platform (Iterable very advantageous)
• Hands on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
• Data visualisation tools (Tableau Advantageous)
• Demonstrate strong organisation and prioritisation skills
• Proactive, strong work ethic, personal accountability and ownership
• Understanding of best practises with regards to email deployment