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CRM Manager Inactive job
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United Kingdom
2 years of experience
Bachelor education
40 hours per week
1001-5000 employees
25 holidays
Medical Insurance
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Google Analytics

Empowering 20-somethings to look, feel and be their best so they can achieve amazing things

At ASOS our 2,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we’re not trying to mimic or profit from youth culture – we are part of that youth culture.

There’s nothing that excites us more than finding talent, fuelling it, then letting it fly. Whether it’s developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward.

Ultimately, we get excited by interesting individuals and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.

The Role

Always thinking data-first, the CRM Marketing Manager will help to develop and deliver the customer-centric strategy across our owned marketing channels, as well as the on-site experience where appropriate. They will do so by leveraging CRM insights, technologies and best practice. They will work closely with many teams including Trade Activation , Brand Marketing, Global Trade , Media Lab , AMG , Creative Lab, Insights and of course their own team CRM. They will report to a Senior CRM Manager.

The right candidate will possess strong technical skills whilst also being a strategic thinker and an inspirational manager, always striving to push boundaries.

The Responsibilities Will Include But Are Not Limited To

  • Development of a multi-touch point, multi-channel communications strategy, spanning emails, push notifications, DM channels and social advertising, with high level guidance from the Senior CRM Marketing Manager
  • Oversee and support the management of the day-to-day production of multi-channel comms. This includes scoping the initial requirements and briefing the creative and content teams, through to data mining, audience building, deployment of the comms and the granular reporting which is shared with all activity stakeholders
  • Deep dive into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the BAU strategy
  • Analyse past priority campaigns and key trading moments to understand the CRM performance of these activities and based on this, clearly define how you will build on the results for the next iteration
  • Initiate a test and learn strategy to optimise the comms effectiveness; feeding all insights gained from the results analysis back in to create a continuous process of testing and refinement
  • Lead cross-functional projects; assessing workloads, judging areas of risk and gauging progress to ensure that objectives are met and deadlines are adhered to
  • Derive and develop highly personalised communications, sourcing and integrating the data and on boarding the other teams required to bring these to life
  • Discover new functionality and/or new tools that could elevate the innovation in our comms
  • Develop an in-depth knowledge of our comms technologies in order to troubleshoot and solve difficult, sometimes technical problems, as well as to find process efficiencies where possible
  • Build solid relationships with cross-functional teams in the Brand Experience department and wider departments to enable the successful delivery of the BX vision together
  • Develop a clear understanding of business challenges and pro-actively recommend initiatives which would support these
  • Manage, support and inspire the CRM Executives and CRM Assistants, building a clear development roadmap for them based on objectives that both stretch and compliment their knowledge

What Success Looks Like

  • Demonstrable and continual improvement on BAU KPI’s against control groups
  • Strategy-led conception of new and measurable initiatives which support bigger business challenges
  • More personalised, dynamic and relevant communications
  • Seen as a respected and well-informed leader for CRM
  • Has a trusting and supportive relationship with their direct reports

Skills And Experience You Will Need

  • Previous experience within a CRM management role at an agency or e-commerce retailer
  • Experienced and proficient in handling data across multiple platforms, building segmentations and utilising complex dynamic conditions
  • Numerate, with analytical background useful
  • Experience in Email Service Providers
  • An understanding of basic HTML essential
  • An analytical, proactive and flexible approach
  • The ability to work under own initiative and thrive in a fast-paced environment
  • Must multi task effectively
  • Experience of working with and managing senior stakeholders
  • Managed large projects from conception through to delivery
  • Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
  • Line management experience essential
  • Able to effectively prioritise own and others workload
  • Strong attention to detail, quality and accuracy imperative
  • Self-motivated with a can-do attitude
  • Ability to teach and train others effectively


  • Previous use of data querying software or languages, ideally SQL but other tools might be SAS, Microstrategy , Tableau, Blue Analyzer, Alteryx
  • Experience in setting up SMS and push campaigns
  • Working knowledge of paid social campaigns
  • Knowledge of display advertising, SEO, PPC, affiliates
  • Keen interest in marketing, fashion and e-retail
Hampstead Road
London NW1 7FB
United Kingdom