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CRM/Lifecycle/Email Marketing Manager Inactive job Remote job - USA
Chegg Inc.
This job has been closed. You cannot apply anymore.
United States
New York
7 years of experience
Bachelor education
40 hours per week
Internet
501-1000 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Pardot

Job Description


CRM Marketing Manager, Subscriber Retention


Location: Remote, United States


The CRM Marketing team at Chegg is results-oriented and responsible for developing strategies and tests across multiple channels that drive growth and engagement for our students. We are looking for a seasoned CRM marketing manager for our Chegg Study subscription services who loves finding inventive ways to communicate with our students and can take those ideas and bring them to life.


You will play a critical role in shaping retention channel strategy across email, push, and onsite campaigns. You will lead with a test and learn the mindset and strategically manage subscriber retention channel plans and execution in partnership with creative design/copy, marketing technology, and marketing operations. This is an ideal role for someone who is equallytive, and data-driven, thrives in a collaborative cross-functional work environment and has a track record of driving impact.


Responsibilities


  • Develop and execute email marketing and CRM initiatives that drive incremental revenue, educate and nurture users throughout their journey while driving towards a consolidated student experience.
  • Includes campaign planning and hypotheses testing, target criteria selection, campaign health monitoring and post campaign analysis.
  • Focus on marketing automation and personalization, user segmentation for targeting and leveraging dynamic/triggered messaging to create a relevant dialogue with students.
  • Produce, share and leverage relevant KPI reporting on a regular and consistent basis to ensure continuous improvement in process and results, including identifying performance drivers and implications.
  • Provide project management and operational planning and execution for CRM programs which include but are not limited to the following:
  • Partner cross-functionally with Creative, Product Marketing, Product, Analytics and Legal to execute the campaign strategies
  • Provide detailed requirements for Marketing Ops team to deploy complex and automated communication journeys based on defined objectives and rules
  • Manage calendar and schedule of deployment to optimize user engagement and response/experience across Chegg journey
  • Support development of on-going test plan to ensure tests conducted are measurable and can be tied back to business impact; track experimentation to ensure learning


Desired Skills & Experience


  • 7+ years of experience in CRM / Retention Marketing / Email/Push Marketing in a fast-paced consumer environment, preferably within a subscription or life-cycle based business. Agency or client-side welcome.
  • Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in campaign tracking, and ROI metrics reporting & storytelling.
  • Experience with start to finish planning & executing of multi-channel marketing CRM programs
  • Experience with various CRM channels including email, mobile push, in app notifications and SMS.
  • Experience with A/B and multivariate testing required
  • Experience working cross-functionally with operations and creative teams
  • Experience with a major Email Service Provider or CRM platform
  • Strong communication and presentation skills with an ability to communicate both upwardly and cross functionally.


Why do we exist?


Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.



Chegg Inc.
10 E 39th St
NY 10016
New York
United States