We are looking for a commercially minded CRM leader who thrives in delivering results in a fast paced environment. This role will suit someone who is an all-rounder who has worked in a small to medium sized company and managed CRM end-to-end
You will be responsible for overseeing our CRM functions and building the business’s overall consumer and customer management capability to provide high level of service and excellent experience and data capture across all key touchpoints across the business.
You will have experience of maximising customer and consumer acquisition and retention to enable the business to achieve its base targets and ultimately its financial goals. You will be responsible for formulating CRM strategies and programs/campaigns and ensure that they stay aligned with the business’s overall objectives.
You will be tasked with structuring those strategies and campaigns against allocated budgets and playing a leading role in the CRM departmental budgetary allocations.
You will also be responsible for managing our talented CRM Executive.
Your Role Is To
- Lead the data collection on customer and consumer insights with the purpose of ensuring that there is a consistency in data-driven decision making and strategy formulation within the CRM team, campaigns and programs.
- Use customer insight and business data to create triggers in customer lifecycles to drive up engagement/usage/accept rate
- determine the scope of support necessary from other departments such as Product and IT in order to support CRM programs and follow up on establishing those relationships.
- Developed customer retention and customer loyalty with a proven ROI.
- Understanding of payment/transactional triggers - including the system notifications and payment communications required
- Core skills:
- Proficient in Microsoft Office Suite, specifically Excel and PowerPoint
- Technical aptitude and ability to learn software programs e.g. Looker
Experience working with and being able to get stuck into CRM tools straight away - Sailthru a plus!
How We’ll Take Care Of You...
Share options: We want our whole team to share in our success, you’ll be a key part of the business helping our growth, so you’ll be allocated valuable options in Unbiased
Brilliant Pension Contributions: We go above and beyond when it comes to helping you to save for your future
Investment in your Development: Alongside in-house training, you’ll be allocated £1,000 a year to invest in your career development
Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from fully paid subscription to Calm, our favourite Wellbeing App
Social Events: We’re a social bunch (lockdown’s permitting…) so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon
The Usual Benefits
Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here
Flexible working: we’ll work with you to find the balance of office-based work and remote working
Cycle to work scheme
Season ticket loan
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status
Personal information about unsuccessful candidates will be held for 12 months after the recruitment exercise has been completed, it will then be destroyed or deleted. We retain de-personalised statistical information about applicants to help inform our recruitment activities, but no individuals are identifiable from that data.
Once a person has taken up employment with Unbiased, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Unbiased has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.
Establish a world class CRM system to improve both recommendation and retention for B2B and B2C
Strong analytical skills and technical knowledge of data management, together with creative flair to deliver communications which drive loyalty to the business
Deliver CRM programmes and campaigns, including segmentation of consumer groups and multi-variate testing of campaigns
Develop Loyalty programs – working with all stakeholders to help deliver a loyalty/incentive scheme to grow subscriber numbers
Redefine the customer journey by removing friction to improve our net promoter scores
Increase click-through conversion rates from email campaigns
Develop functional KPIs to track the performance of growth initiatives and CRM campaigns over time.
Work collaboratively with the product team and IT teams to get to the best answers, quickly.
Work alongside the marketing team to better use data to reduce our acquisition costs Embed CRM in the overall business communicating its value to all teams in delivering overall business targets
Strong CRM and Loyalty experience from digital, e-commerce, SaaS/subscription companies.
Significant experience 5 years+ in designing and developing CRM plans and campaigns
Experience measuring, monitoring and tracking KPI’s for CRM performance