A bit about Wonderbly

London, full time, hybrid work (2 days a week in the office). Salary up to £28,000

Wonderbly is the world’s leading personalised publishing company. We conceive, design, promote, sell and make wonderful books for wonderful customers all over the world. Our books are designed to instil a sense of boundless self-belief in the children that read them. We’ve sold over eight million books worldwide and we want to sell hundreds of millions more so we can encourage the next generation to be more curious, kind and courageous than any that has come before.

The role of Junior CRM Exec

We are looking for two CRM Exec to help our CRM Manager and Senior CRM Exec to manage all aspects of CRM and deliver high volume omni-channel campaigns.

Key responsibilities are as follows:

CRM Campaign Management

• Work closely with marketing and design to create high performing campaigns 
• Create and deploy email campaigns from our marketing automation platform
• Build audiences for broadcast and targeted emails
• Responsible for recruiting audiences to participate in Wonderbly research
• Ensure all email campaigns are accurate, tested and deployed on time
• Peer to peer proofing of campaigns
• Monitoring email deliverability and flagging any issues as soon as they occur

Reporting

• Monitor campaign performance
• Use insights to contribute to a test and learn plan to improve channel performance
• Report on results and incorporate successes into future activity

A LITTLE BIT ABOUT YOU

You’ll need some or hopefully all of the following skills:

• An interest in digital marketing, in particular CRM
• Comfortable with using marketing platforms to build and deploy campaigns
• Knowledge of data and regulations connected to usage of data
• A keen eye for detail
• Results driven
• Excellent communication skills
• A passion for creating brilliant customer experiences    
• Effective time management and organisational skills

Desired skills and experience:

• Knowledge of html
• Experience of working with reporting dashboards and tools such as Looker